Reverse ʻo by Mattice Boets is a highly esteemed winner of the very prestigious 2019 A' Design Award Gula in Hoʻolālā Lako Hale Competition Category.

GulaLako Hale· 2019

Reverse ʻo

by Mattice Boets

Client: Mattice Boets

A' Design Award Gula Winner in Lako Hale Category

56,916

Verified Award Winner

Verify Award Status for #78372

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Reverse ʻo

ʻOiai ka lele ʻana o ka manawa, ua noho mau nā kīmaha. ʻAʻole ʻo Reverse ke ʻano o ke aniani maʻamau, ʻo ia ka hoʻihoʻi, ka hoʻolālā hana minimalistic me nā hoʻololi anuanu e hana nei i kekahi o ke ʻano. Huli ka lima o ka lima i loko o ke apo o waho e hōʻike ai i ka hola. Mālima wale ka lima liʻiliʻi e kū ana a kū i waho a hōʻike i nā minuke. Ua hana hou ʻia ʻo Reverse e ka hoʻoneʻe ʻana i nā mea āpau o ka uaki wale nō ke kāʻili cylindrical nona, mai laila mau ke kiʻi. Ke hoʻolālā nei kēia ʻano uaki i ka hoʻomanaʻo iā ʻoe e hoʻokomo i ka manawa.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Reverse ʻo i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Reverse ʻo he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Reverse ʻo i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Reverse is a minimalistic and unordinary clock design with subtle changes making it one of a kind. The little hand moves by the outer edges of the clock and points to the hour while the middle one pivots in the center and points to the minutes. It's simple, yet different.
Dimensions & Packaging: Ø 420 x 30 mm
Tags: clock, reverse, accessoires, homeware, innovation, interior, furniture, furnishings, time, home
Production Technology: The two hands of the clock are driven by a quartz clock mechanism with two axes. The minute hand is driven by the inside axel. The outer shell is made out of two visually invisible rings that form a bearing. This mechanism combined with the inside gears allows the outer ring and the hour hand to rotate but also gives the impression that the outer ring is static.
Design Challenge: Coming up with an idea of a clock design that's original, interesting and different was challenging. I started from the basic shape most clocks are made of, a cylinder so that the clock would still be easily recognizable. Then I decided to remove all elements of a clock except the cylindrical base and started imagining what a clock could be. I tried to incorporate all the elements of the original clock design but in a slightly different way, resulting in a design that looked mostly the same but at the same time was entirely different and unique.
Research: This clock design was a personal experiment in which my goal was to design a clock that's visually appealing and different from all others, a clock that lets people embrace time. This unusual perspective created inspiring insights into what a clock could be.
Inspiration: While time flies by, clocks have stayed the same. Most clocks have the same look and feel, there's very little difference in their designs. Why? Isn't it time to see some change? These questions inspired the concept Reverse.
Project Duration: The project was designed and completed in March 2016 in Hasselt, Belgium, and was online publicized on Yanko Design on May 2, 2018, and on Gooood on May 9, 2018, as well as various others.
Operation Flow: The hand facing inward rotates inside the outer ring to indicate the hour. The little hand facing outward stands alone and rotates to indicate the minutes. It's the reversal of the ordinary clock design.
Patents: Registered at BOIP (Benelux-Bureau of Intellectual Property). No. 109099. Mattice Boets. Filed on 26-12-2017.