Peace and Presence Well-Being ʻo Ka Branding na Lisa Winstanley

ʻO Peace and Presence Well-Being ʻo Ka Branding na Lisa Winstanley he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KalaKiʻi· 2020

Peace and Presence Well-Being ʻo Ka Branding

na Lisa Winstanley

Mea Kūʻai: Peace & Presence Well-being UK

Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi

53,446

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #87317

Hulihuli Hou Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Peace and Presence Well-Being ʻo Ka Branding

ʻO ka Peace and Presence Well-being kahi UK i hoʻokumu ʻia, ʻoihana holistic therapy e hāʻawi ana i nā lawelawe e like me ka reflexology, holistic massage a me ka reiki e hōʻoluʻolu i ke kino, noʻonoʻo a me ka ʻuhane. Hoʻokumu ʻia ka ʻōlelo ʻike maka o ka brand P&PW ma luna o kēia makemake e kāhea i kahi kūlana maluhia, mālie a hoʻomaha hoʻi i hoʻoulu ʻia e nā hoʻomanaʻo nostalgic no ka wā kamaliʻi o ke ʻano, e kiʻi pono ana mai nā mea kanu a me nā holoholona i loaʻa ma nā kahawai a me nā ʻāina ulu lāʻau. Lawe ʻia ka palette kala mai nā hiʻohiʻona wai o Georgian i kā lākou mau mokuʻāina kumu a me ka oxidised e hoʻohana hou ana i ka nostalgia o nā manawa i hala.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Kala

Ua lanakila ka hoʻolālā Peace and Presence Well-Being ʻo Ka Branding i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Peace and Presence Well-Being ʻo Ka Branding he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Peace and Presence Well-Being ʻo Ka Branding e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Peace and Presence Wellbeing Is a UK based holistic therapy brand providing services such as reflexology, holistic massage and reiki to rejuvenate the body, mind and spirit. The P&PW philosophy is to help clients to find a state of stillness with an insight into inner peace by paying attention to what is now with a kind heart. Let go... be open to pure relaxation, comfort and bliss.
Nā Ana a me ka Hoʻopili: Business card 90mm x 55mm Letterhead 210mm x297mm
Printed using metallic copper foil on textured matte recycled stock
Nā Lepili: branding, visual identity, logo, stationery, packaging, merchandise
ʻEnehana Hana: Brand logo is printed using a copper foil wherever possible.
Alternatively a Pantone 876 metallic copper spot colour is used
Stationery printed on a textured matte recycled stock.
The design was created by focussing on a human centric approach. The client was involved at all stages and it was through in-depth personal interviews that the visual language was developed.
Pilikia Hoʻolālā: The resulting visual system for Peace and Presence Wellbeing was crafted from in-depth interviews with the client with a view to establishing key motivations behind the company and the key aims of the brand. These interviews provided insights which helped structure the aesthetics and underpin the visuals with the values of the company
Noiʻi: After initial consultation mindmaps and moodboards were created, leveraging on the themes of water and nature and attempting to find a delicate, calming, almost nostalgic aesthetic. Copper tones, both in its natural and oxidised state, were inspired by ageing garden water fountains and the flora and fauna of woodland streams inspired the illustrative aspect of the brand. A clean and minimal logotype was designed to reflect the desire to appeal to a high end clientele, yet this somewhat sharp minimalism was balanced and softened with natural textures and organic illustration.
Hoʻoulu Manaʻo: The desire to invoke a peaceful, calming and relaxing state for customers was expressed. With this in mind the creative team tried to discover what it was that personally induced that state in the owners of P&PW. Childhood memories were discussed; playing in the woods by a stream, memories of nature and the flora and fauna by the riverbank. Nature and water were key reference points as was a nostalgic fondness of times gone by. This emotive response is amplified in the brand aesthetic
Ka Lōʻihi o ka Papahana: The project Started in December 2018 and finished in June 2019 in Singapore and UK
Kaʻina Hana: The client was keen to ensure that the branding was appealing to a high end clientele and that their customers would be keen to purchase and use brand merchandise including tote bags, note pads and select beauty products such as massage oil, body lotion and skin care. The client intended this as a secondary advertising mechanism.