Camel Robot Kiʻi Hana Noʻeau Kikohoʻe by Edu Torres

Camel Robot Kiʻi Hana Noʻeau Kikohoʻe by Edu Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Gula in Hoʻolālā Kiʻi Lolouila, Hōʻike ʻEkolu Ana, Hōʻailona a me Hōʻike Kiʻi Competition Category.

GulaKiʻi Lolouila· 2020

Camel Robot Kiʻi Hana Noʻeau Kikohoʻe

by Edu Torres

Client: Camel

A' Design Award Gula Winner in Kiʻi Lolouila Category

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Colors

The Design

About Camel Robot Kiʻi Hana Noʻeau Kikohoʻe

He hana noʻeau kikohoʻe ʻo Camel Robot e wehewehe hou ana i kahi hōʻailona hōʻike waiwai ma ke ʻano he holoholona lopako. Ua kūkulu ʻia ke kiʻi ma ke ʻano he kumu hoʻohālike paʻa ʻekolu (3D) a ua hana ʻia me ka pālaha kiʻekiʻe no ka paʻi ʻana a no ka hōʻike ʻana ma nā wahi hōʻikeʻike a me nā keʻena hana. Ua kiʻi ʻia nā kumu hoʻohālike mai nā mīkini ʻoihana, ka lopako, a me nā moʻolelo noʻonoʻo ʻepekema. Ua hāmama kekahi ʻāpana o ke kino, no laila ʻike ʻia nā uea o loko a me ka pūnaewele mana. Mālama ka pale kala polū kūʻokoʻa a ʻeleʻele i ka nānā ʻana ma ke kiʻi nui. Ua kaulike ka pae o nā kikoʻī i mea e hilinaʻi ʻia ai a maʻalahi hoʻi ka heluhelu ʻana.

The Recognition

About the A' Design Award Gula

Ua lanakila ka hoʻolālā Camel Robot Kiʻi Hana Noʻeau Kikohoʻe i ka A' Design Award Gula, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā pae mua, kupaianaha a kūʻokoʻa. He mau hana hou loa, ʻike maka a nani hoʻolaʻa nā lanakila Gula e hōʻike ana i ka ʻuhane akamai, ka naʻauao a me ka mākau o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Camel Robot Kiʻi Hana Noʻeau Kikohoʻe he mea hoʻokumu i hoʻomaikaʻi nui ʻia, e hoʻokumu ana i nā ʻano hou, he nui, e hāʻawi ana i ka waiwai ʻaʻole i ʻike ʻia ma mua. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Gula he papahana kupaianaha, mahalo ʻia e hāʻawi i ka pōmaikaʻi nui a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. Hoʻāla ka hoʻolālā Camel Robot Kiʻi Hana Noʻeau Kikohoʻe i nā manaʻo makemake ikaika, hoʻāla i ka ʻiʻini, hoʻoulu i ka hana noʻeau a hoʻopūliki iā mākou.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Camel Robot is an interpretation of the Camel brand logo. It's a commissioned work for a Camel exhibition and an artistic picture to show on Camel offices.
Dimensions & Packaging: 3D render, hi quality render of 8000 x 8000 pixels, CMYK.
Tags: camel, 3d, cgi, robot, sci-fi, industrial,
Production Technology: 3D Model
Design Challenge: The hardest part was finding the balance between how amount of details to add before feeling it busy or overwhelming visually. The same reason as how amount of detail to make it believable and well crafted, but still with a visual hierarchy and easy shape recognition.
Research: To build the camel robot, first I collected images of industrial machinery (tubes, cables, hoses, robotic arms, etc...) sci-fi mechs images of pop culture like (Matrix, Blade Runner, Pacific Rim, Evangelion etc.) and anatomical references of the camels (muscles, bones, etc.). Then the creation process consists of recreating the organic elements, matching it with robotic pieces. The camel has a partially open for a reason: this way we can see the inside, the power supply, the cables, and the elements that brings in the artificial life. This allows the spectator to understand better how it works, giving a sensation we are looking the whole design, inside-outside. The chosen tool is 3D CGI. It allows make it realistic that brings in a more tactile feeling when the spectator sees the design, so all can be built or it can be real. The final piece is on neutral blue and dark color, this way the attention is more focused on the camel, and the main silhouette is more recognizable.
Inspiration: The goal was very clear, make the "Camel" camel like a robot. So the references come from the world of science fiction, robotics, industrial machinery etc.
Project Duration: Project Started on November 2017 and finished on January 2018
Operation Flow: Glossy printing, COATED FOGRA 39 color profile, plotter preferred.
Image Credits: Image #1: 3D designer Eduardo Torres Perez, Camel Robot, 2018.