Free Estonian Lealea by Olga Raag is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā Hana Noʻeau a me Hoʻokomo Hana Noʻeau Competition Category.

KalaHana Noʻeau· 2020

Free Estonian Lealea

by Olga Raag

Client: KLG Eesti AS

A' Design Award Kala Winner in Hana Noʻeau Category

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Colors

The Design

About Free Estonian Lealea

Ma kēia ʻano hana kūikawā, ua hoʻohana ʻo Olga Raag i nā nūpepa Estonia mai ka makahiki i hana mua ʻia ai ke kaʻa i ka makahiki 1973. Ua kiʻi ʻia nā nūpepa melemele i ka National Library, hoʻomaʻemaʻe ʻia, hoʻomaikaʻi ʻia, hoʻoponopono ʻia i hoʻohana ʻia i ka papahana. Ua paʻi ʻia ka hopena hope loa ma nā waiwai kūikawā i hoʻohana ʻia ma nā kaʻa, he mau makahiki 12, a ua holo he 24 hola e noi ai. He kaʻa ʻo Free Estonian e huki ai i ka manaʻo, e hoʻopuni ana i ka poʻe me ka ikehu maikaʻi a me ka nostalgic, nā ʻano kamaliʻi. Kāhea ia i ka pākuʻi a me ke komo ʻana mai nā mea āpau.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Free Estonian Lealea i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Free Estonian Lealea he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Free Estonian Lealea e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
Dimensions & Packaging: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
Tags: car , design , new ,old , first , unique , beautiful
Production Technology: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
Design Challenge: Hardest part was to find New idea for old car.
Research: The project started in June 2019 in Estonia and finished in september 2019
Inspiration: I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
Project Duration: This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
Operation Flow: This car was designed for Special occassions like weddings,birthdays,graduation etc.
Team Members: video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap.
Image Credits: Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.