Dash Primary Function: Hōʻikeʻike Hōʻoia Helehelena by Clear is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā Huahana Palekana, Maluhia a me Kiaʻi Competition Category.
KalaHuahana Palekana· 2020
Dash Primary Function: Hōʻikeʻike Hōʻoia Helehelena
by Clear
Client: Clear
A' Design Award Kala Winner in Huahana Palekana Category
Verified Award Winner
Verify Award Status for #90944The Design
About Dash Primary Function: Hōʻikeʻike Hōʻoia Helehelena
ʻO Dash he hōʻikeʻike hōʻoia helehelena i hoʻolālā ʻia no ka nānā palekana ma nā kahua mokulele, nā kahua pāʻani, nā haukapila a me nā wahi hanana. Hoʻohui ʻo Dash i kekahi paʻi kiʻi, kekahi mīkini hana, ka polokalamu, kekahi pale hoʻopā a me nā papa LED me kahi waihona ʻikepili biometric. Hoʻoponopono nā papa LED i nā kūlana mālamalama e loli ana, no laila hiki ke hoʻohālikelike wikiwiki a pololei i nā kiʻi maʻemaʻe me nā ʻikepili biometric i mālama ʻia. He 350 milimika ka laulā o ka pahu poʻo, he 550 milimika ke kiʻekiʻe a he 150 milimika ka hohonu, a paʻa ʻia e kahi kūkulu kila i uhi ʻia me ka pauka a hoʻohuʻe ʻia. Hōʻike pū ka pale nui i ka ʻike a me ka hoʻolaha.
The Recognition
About the A' Design Award Kala
Ua lanakila ka hoʻolālā Dash Primary Function: Hōʻikeʻike Hōʻoia Helehelena i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Dash Primary Function: Hōʻikeʻike Hōʻoia Helehelena he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Dash Primary Function: Hōʻikeʻike Hōʻoia Helehelena e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Dash combines a camera, processor, software, touchscreen, and led panels with a biometric profile database. Based on years of previous experience, it’s our best performing biometric camera yet. The led panel adjusts to changing light conditions, providing high-quality photos for matching, while meeting stringent US airport security. The large screen doubles as an info and advertising point. Dash allows comfortable biometric identification in a quick, accurate manner.
- Dimensions & Packaging
- The Intel 10th generation pc, bespoke led lighting circuit board, and 15.6 in touchscreen is housed within a custom enclosure, designed for maximum security for the biometric profiles. The Dash head enclosure is 350mm wide,550mm high, and 150mm deep.The pole kiosk mount with Dash has an overall size of 1850mm x 500mm x 500mm.
- Tags
- Biometrics, Identity, Travel, Ticketing, Lines, Face Recognition
- Production Technology
- Dash is made from hundreds of components made in many ways. Camera, speakers, pc, screen and cables are purchased. There is a custom-led circuit board, optimized for diffuse illumination, and a laser-cut, formed sheet metal. Plastic parts were made with sls prints, as well as rtv urethane casting molds. The stand is made from powder coated steel tube and plates, cut and formed. Tamper resistant screws and fixings are purchased from factories. Overall the design is made to be onbrand while secure from unauthorized access.
- Design Challenge
- The most significant design challenge visually was adjusting to the long and thin camera/lens combination, chosen for high performance. The length made the depth of the Dash much thicker than more commonly seen flat screens. To minimize the visual size, deep rear chamfers and a sculpted central area on the back conceal the overall thickness. Additionally, a thin tapered support stand accentuates the delicate shape, helping to minimize the size. Inspiration was taken from Saarinen's tulip table and JFK airport terminal 5 architecture. The final product is the result of many design iterations and working prototypes.
- Research
- For aesthetic reasons and biometric identity performance, the team experimented with different design configurations, followed by review, and re-design. The lighting led pcb went through many iterations to best illuminate a subject in a natural way. These models were tested in a lab and in live public areas, such as the Fort Lauderdale Airport, to research performance in a space with changing lighting conditions.
- Inspiration
- Dash is the latest of CLEAR biometric innovations. Designed for facial identification only, this version fits CLEAR’s brand with rounded shapes and white color, while evolving the brand with a smaller, sleeker form. The new shapes bring in retro-futuristic airport styling cues, reminiscent of Saarinen.
- Project Duration
- The project started in New York, Laguna Beach, and Bristol (UK) in January 2019. The first prototypes were tested in Ft Lauderdale in April 2019, then again in May in Houston. The first production was created for Citi Field baseball stadium in New York in August 2019. Production has continued since then for events, sporting stadiums, hospitals, and airports across the US.
- Operation Flow
- The subject walks up to Dash and reads the onscreen instructions. Lights adjust for local conditions. Photos are taken and sent to software to check against a biometric profile database. With a match, subject is notified via onscreen cues, then they can make selections on touchscreen. DASH finishes by displaying info and instructions, like seat number. If there is no match, info is displayed on front and rear screens and attendant is notified.
- Team Members
- Designer: Gregory Sparks, Travis Baldwin, Arvin Abadilla
Engineering: Keith Grethen, Jono Taylor
Project Manager: Bill Willis - Image Credits
- Image #1: Designer Travis Baldwin, DASH front renderings, 2019.
Image #2: Designer Travis Baldwin, DASH rear renderings, 2019.
Image #3: Photographer Gregory Sparks, DASH at Citi Field 1, 2019.
Image #4: Photographer Gregory Sparks, DASH in Medical Scenario, 2019.
Image #5: Photographer Gregory Sparks, DASH at Citi Field 2, 2019.
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