ʻO Borboleta ʻŌnaehana Hōʻailona na Juan Eugenio Mallo Camera he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.
KalaKiʻi· 2020
Borboleta ʻŌnaehana Hōʻailona
Mea Kūʻai: Balko Argentina S.a
Mea Lanakila A' Design Award Kala ma ka Māhele Kiʻi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #91454Ka Hoʻolālā
E Pili Ana iā Borboleta ʻŌnaehana Hōʻailona
He ʻōnaehana hōʻailona ʻo Borboleta i hana ʻia no ʻelua pūnaewele kikowaena kinoea nona ka hui mea nona hoʻokahi ma Brazil. Ke hana nei ʻo Dislub ma ka ʻākau hikina a ke hana nei ʻo Equador ma ka ʻākau, a mālama kēlā me kēia pūnaewele i kona inoa ponoʻī. He hōʻailona kaʻana like ma ke ʻano o ka pulelehua e hoʻopili ana i nā hōʻailona ʻelua. Ke pili nei ka pulelehua i ka hoʻololi ʻana a me ka hoʻohou ʻana, a ke hoʻomanaʻo nō hoʻi kona kaha waho i ke kaha o ka ʻāina Brazil. Hoʻohana ʻia ʻekolu waihoʻoluʻu, hoʻokahi no kēlā me kēia hui a me ke kolu no ko lāua hui pū ʻana. Ua kūkulu ʻia ka logo ma luna o kahi pahu māka i hoʻokumu ʻia ma ka module.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Borboleta ʻŌnaehana Hōʻailona i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Borboleta ʻŌnaehana Hōʻailona he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Borboleta ʻŌnaehana Hōʻailona e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- The design team achieved the goal of develop a new brand for two different companies that belonged to the same owner group. Dislub and Equador are gas station nets that operates in Northeast and North of Brasil respectively; working independently one respect of the other, and from now on they'll show the same image but mantaining his own name. That was the design challege: to give one logo for two related, but at the same time independent and completely different brands; using color, shapes and same graphic structure to get the work done.
- Nā Ana a me ka Hoʻopili
- (Standing Billboard - Structure) Width 7300mm x Height 5300mm
(Ad Display) Width 6850mm x Height 3950mm - Nā Lepili
- Logo, Branding, Brazil, Butterfly, Borboleta, Identity, Corporate, Symbol
- ʻEnehana Hana
- The design team constructed the logo with a module-based grid that allowed us to obtain a smooth and well-shaped design.
- Pilikia Hoʻolālā
- The design team faced the challenge of representing two different brands with the same image but keeping both individualities, and instructed to present a well-adjusted solution for both brands with neither one being more important than the other. The team had to honor the previous colors so they identified the most representative one for each brand and added a third one to symbolize the union of both companies.
- Noiʻi
- The isotype, the more characteristic element of the logo, represents a butterfly: a symbol strongly associated with nature, but also express a certain degree of Brazilian national spirit, therefore, the isotype also resembles the silouhette of the Brazilian territory. In addition the design team choose an unique color, purple, that represents the union of the two companies and sets them apart from the competitors in gas station market.
- Hoʻoulu Manaʻo
- The main concept were: union, rebirth, transformation and modernism. The design team took the image of a butterfly that universally represents a symbol of powerful transformation, change, hope and renewal. The isotype is common to both brands and shows three significant colors, two representing the companies and the third representing the future.
- Ka Lōʻihi o ka Papahana
- The design team began working in the second quarter of 2017 and the complete project was finished and approved to Dislub Equador Board of Directors in December of the same year. During the first quarter of 2018 the design team continued working with all the applications of the new brand.
- Kaʻina Hana
- By sharing both companies the same symbol a clear link will make the client's mind connect both companies as one.
- Nā Lālā Hui
- Juan Eugenio Mallo Camera
Diego Adrián Beas
Kākoʻo ʻIa
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Hou Aku e ʻImi Ai
Nā Hoʻolālā Pili
E ʻimi i nā hoʻolālā lanakila hou mai ka māhele like, i koho ʻia ma ka waiwai.
