ʻO Wiseman Beer Hana Nui: Ka Nāki'i 'ana o ka Pia na Wen Liu and Henghong Yang he mea lanakila hanohano loa o ka 2020 A' Design Award Kala ma ka Māhele Hoʻokūkū Hoʻolālā ʻUhi.
KalaʻUhi· 2020
Wiseman Beer Hana Nui: Ka Nāki'i 'ana o ka Pia
Mea Kūʻai: Shenzhen Oracle Creative Design Co., Ltd
Mea Lanakila A' Design Award Kala ma ka Māhele ʻUhi
Mea Lanakila i Hōʻoia ʻIa
Hōʻoia i ke Kūlana Makana no #91422Ka Hoʻolālā
E Pili Ana iā Wiseman Beer Hana Nui: Ka Nāki'i 'ana o ka Pia
Book Text: 'O ka Wiseman Beer he ho'olālā nāki'i no ka pia i hahao 'ia i loko o ka 'ōmole, i kuhikuhi 'ia no ka po'e 'ōpio kū'ai ma Kina. Hana 'ia ka 'ōmole me ke aniani a me ka palakiki, hana 'ia ke po'i me ka metala, a hana 'ia ka lepili me ka pepa. Ho'opili pololei 'ia kekahi ki'i 'ula'ula a ke'oke'o wiwo'ole i ka 'ōmole, a ho'ike mai ka 'āpana 'ula'ula nui i ka ikaika a me ke aloha nui. He 230 mm ka laulā, he 60 mm ka hohonu, a he 60 mm ke ki'eki'e o ka nāki'i. 'O ka mana'o e hā'awi i ka nāki'i pia i kahi hi'ohi'ona hou e kūlike me ke 'ano ku'u wale a pā'ani o ka po'e 'ōpio.
Ka Hoʻomaikai
E Pili Ana i ka A' Design Award Kala
Ua lanakila ka hoʻolālā Wiseman Beer Hana Nui: Ka Nāki'i 'ana o ka Pia i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Wiseman Beer Hana Nui: Ka Nāki'i 'ana o ka Pia he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Wiseman Beer Hana Nui: Ka Nāki'i 'ana o ka Pia e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.
Ma Hope o ka Hoʻolālā
ʻEke Nūhou
Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.
- Nā ʻAno Kūʻokoʻa
- Beer is the favourite liquor for most Chinese young people. The reason of producing this beer packaging is in order to make the beer packaging on the market seems more fashionable, in line with the temperament of young people and conveys the spirit of young people.
- Nā Ana a me ka Hoʻopili
- The packaging size is 230mm in width, 60mm in depth and 60mm in height.
- Nā Lepili
- Wasa, Beer, Wiseman, Art, Red
- ʻEnehana Hana
- The design bottle is made of glass and plastic. The material of the bottle lid is metal. The bottle label is paper.
- Pilikia Hoʻolālā
- The design of the bottle label was initially inconsistent with the entire design. The design did not achieve the predicted result. After many altering the design, the design was completed. The technique of the bottle making was also a problem need to solve.
- Noiʻi
- The project uses the beer market for young people as a background. With the research on online information and site investigation, the designers have gained an in-depth understanding of the life and preferences of most young people in China at this stage. So the design images could attract young people group.
- Hoʻoulu Manaʻo
- Chinese young people often drink beer. In order to reflect the fashion sense of beer packaging and cater to the young people's market, the design expresses a quirky, mysterious and free effect. The icon image is directly and boldly embedded in the bottle, and the large area of red on the design reflects the young people’s passion. The bottle’s label and the icon are red and white, which increases a promotional effect.
- Ka Lōʻihi o ka Papahana
- The project started in October 2018 and finished in May 2019 in Shenzhen.
- Kaʻina Hana
- The image design on the bottle reflects the status of the young people group, which is free, mysterious, funny, free, unconstrained and full of passion. When consumers take a look or use the product, they would feel resonate with the idea of the design.
- Nā Lālā Hui
- Designer: Wen Liu
Designer: HengHong Yang
Designer: Weijie Kang - Nā Kuleana Kiʻi
- Image #1: Creator Wen Liu, Wiseman Beer, 2019
Image #1: Creator HengHong Yang, Wiseman Beer, 2019
Image #1: Creator Weijie Kang, Wiseman Beer, 2019
Image #1: Illustrator Yawen Dai, Wiseman Beer, 2019
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