Blessing Gifts He Envelopu Hoʻopōmaikaʻi by Weiquan Long

Blessing Gifts He Envelopu Hoʻopōmaikaʻi by Weiquan Long is a highly esteemed winner of the very prestigious 2020 A' Design Award Hao in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

HaoKiʻi· 2020

Blessing Gifts He Envelopu Hoʻopōmaikaʻi

by Weiquan Long

Client: China's Guangdong province environmental protection publicity and education center/ The brand of YEAH EP

A' Design Award Hao Winner in Kiʻi Category

10,075

Verified Award Winner

Verify Award Status for #93981

View at A' Design Award Press Release Award Badge

Colors

The Design

About Blessing Gifts He Envelopu Hoʻopōmaikaʻi

He hoʻolālā envelopu ʻulaʻula i hana ʻia no ka Makahiki Hou Kina o ka Monokī. Hana ʻia ke envelopu me ka pepa ʻōmaʻomaʻo a ua nui ia ma 85 me 165 mīlimika. Hōʻike ke kiʻi paʻi i kekahi monokī nona ka helehelena i hoʻokumu ʻia e kekahi ao e hele ana, ʻo ia ke ʻano kiʻi hoʻoulaulea o kekahi kaiāulu hoʻonaʻauao kaiapuni ma Guangdong, Kina. Pili ka inoa o ka hoʻolālā i kekahi ʻōlelo Kantonese e ʻōlelo ana ʻo ia ka mea maikaʻi loa. Hoʻohui pū nā ʻōlelo hoʻāla a me nā kiʻi paʻi i nā aloha no ka Makahiki Hou me kekahi kāhea no ka mālama kaiapuni. Ua hāʻawi manuahi ʻia nā envelopu i nā ʻoihana a me nā kānaka pākahi.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Blessing Gifts He Envelopu Hoʻopōmaikaʻi i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Blessing Gifts He Envelopu Hoʻopōmaikaʻi he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Blessing Gifts He Envelopu Hoʻopōmaikaʻi no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "YEAH EP" brand cartoon is a walking cloud named P. The language of Guangdong in China is Cantonese. During the Chinese New Year of the Monkey, P played the role of monkey in the form of "Monkey sai lei" in Cantonese through slogans and illustrations (such as "Don't waste new"), meaning "very good". "New Year's Eve", "Spend New Year" and "Happy New Year." We call on people to join the pleasant "Simon Monkey" environmental protection during the New Year and enjoy an eco-friendly life.
Dimensions & Packaging: DIMENSION:85mmX1mmX165mm
Tags: Environmental, protection charity, Chinese New Year, Monkey, Blessing envelope, New Year's money
Production Technology: Green paper
Design Challenge: Turning a cloud cartoon into a monkey is a challenge, which involves finding the facial features and expressions of the monkey.
Research: Starting from the development status of red envelopes, based on the design theory of red envelopes, with redesign as the main means, combined with Guangdong characteristics and festival customs, red envelopes were redesigned. From the perspective of color, material and pattern. In order to better reflect the charm and connotation of Lingnan culture, the traditional elements of Lingnan have been improved in form and their connotation has been sublimated. The combination of exploration and the design of red envelopes can present a variety of colors for everyone. Guide profits to the end.
Inspiration: New Year's Day is a sealed design packaging, which uses various elements of traditional China to carry out packaging in an innovative and modern way. Red envelopes are used to convey blessings and environmental protection views.
Project Duration: January 2016 guangzhou, China
Operation Flow: The New Year's Eve of the Monkey is a sealed design package, specially tailored for environmentalists, and shows a different environmental attitude from SHOW. Use advertising life to warn everyone to pay attention to environmental protection during the New Year, everyone responsible thinking and publicity. In terms of communication, Monkey Monkey Group distributes it free of charge to enterprises and individuals, and promotes it through Guangdong's famous environmental education platform "Guangdong Environmental Protection and Guangdong Fashion", calling on everyone to raise environmental awareness and understand the importance. Environmental protection.
Team Members: Weiquan Long/Yan Li