Family Joy Ke Hana Nui: Ka Hoʻopaʻa ʻĀpana Waina by Xu Shihan

Family Joy Ke Hana Nui: Ka Hoʻopaʻa ʻĀpana Waina by Xu Shihan is a highly esteemed winner of the very prestigious 2020 A' Design Award Hao in Hoʻolālā ʻUhi Competition Category.

HaoʻUhi· 2020

Family Joy Ke Hana Nui: Ka Hoʻopaʻa ʻĀpana Waina

by Xu Shihan

Client: Peck Gift

A' Design Award Hao Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #93982

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Family Joy Ke Hana Nui: Ka Hoʻopaʻa ʻĀpana Waina

Kikokikona Puke: ʻO Family Joy he pahu makana no ka hoʻopaʻa waina i hoʻolālāʻia no ka Makahiki Hou Kina. Hōʻike ka kiʻi ma luna o ka pahu i kahi ʻohana e ʻākoakoa ana a puni kahi papaʻaina poepoe, e hāpai like ana i nā aniani waina. Hōʻike kēia hiʻohiʻona i ka hui hou ʻana o ka ʻohana a me ke ʻano hauʻoli o ka ʻAhaʻaina Pua. He 383.5 ma 115 ma 374 milimika ka nui o ka pahu makana, a ua hana ʻia me ke kaha kiʻi paʻi pepa pit a me ke kālā gula (bronzing). Hoʻopili kēia hoʻolālā i ka moʻomeheu waina me ka manawa ʻahaʻaina, no laila, kūpono ka waina i hoʻopaʻaʻia i mea makana no nā ʻohana a me nā hoaaloha.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Family Joy Ke Hana Nui: Ka Hoʻopaʻa ʻĀpana Waina i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Family Joy Ke Hana Nui: Ka Hoʻopaʻa ʻĀpana Waina he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Family Joy Ke Hana Nui: Ka Hoʻopaʻa ʻĀpana Waina no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The package illustration depicts a family celebrating a Chinese New Year around a round dining table. They raised their wine glasses happily, a very happy scene of happiness. The happy picture of family reunion is in the atmosphere of the Spring Festival. Such packaging gift boxes are very easy to attract wine consumers and make them buy.
Dimensions & Packaging: 383.5×115×374mm
Tags: Family，Happy，Reunion
Production Technology: Pit paper printing, bronzing.
Design Challenge: Liquor is the main drinking category in China. How to integrate the culture of wine into the festive atmosphere of the Chinese New Year and make the wine into this gift box is very suitable as a New Year gift for loved ones or friends. This is a challenge.
Research: A package design that attracts and impresses consumers can boost product sales.
Inspiration: This is a wine packaging gift box designed for the Chinese New Year. It mainly reflects the joy of family reunion and the lively atmosphere of the festival. Wine is packed in this festive gift box, which is very suitable for Chinese people as gifts to relatives or friends during the Spring Festival.
Project Duration: The project began in Shenzhen, China in November 2018, was completed in Shenzhen, China in December 2018, and was sold nationwide in China in January 2019.
Team Members: Designer: Xu Shihan
Image Credits: Xu Shihan,2019