Macy’s App Redesign Hana Nui: Palapala Kūʻai Paʻalima by Willy Lai and Dave Torres

Macy’s App Redesign Hana Nui: Palapala Kūʻai Paʻalima by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā Paʻalima, Polokalamu a me Lako Paʻalima Competition Category.

KalaPaʻalima· 2020

Macy’s App Redesign Hana Nui: Palapala Kūʻai Paʻalima

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Kala Winner in Paʻalima Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macy’s App Redesign Hana Nui: Palapala Kūʻai Paʻalima

Macy's App he palapala kūʻai paʻalima i hoʻolālā hou ʻia i ka makahiki 2019 no nā mea hana Android a me iOS. Hāʻawi ka palapala i nā mea kūʻai aku e nānā a kūʻai i nā huahana kapa hoʻohiwahiwa, nani, a me ka home mai kahi kelepona paʻalima a i ʻole kelepona papa. He maʻemaʻe a maʻalahi ka hoʻonohonoho ʻana, a lawe ʻia nā hōʻailona nānā mai nā pāʻoihana kapa hoʻohiwahiwa a me nā huahana ʻenehana mea kūʻai aku. Kākoʻo nā mea hana e pili ana i ke kāmela i ka nānā a uku, a ʻae nā hiʻohiʻona ʻoiaʻiʻo hoʻonui i nā mea kūʻai aku e nānā mua i nā huahana ma mua o ke kūʻai ʻana. Ua hoʻokumu ʻia ka hoʻolālā hou ʻana ma luna o ka noiʻi mea hoʻohana nui a me ka manaʻo o ka mea kūʻai aku, a ua piʻi aʻe ke komo pū ʻana o ka mea hoʻohana ma hope o ka hoʻokumu ʻana.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Macy’s App Redesign Hana Nui: Palapala Kūʻai Paʻalima i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Macy’s App Redesign Hana Nui: Palapala Kūʻai Paʻalima he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Macy’s App Redesign Hana Nui: Palapala Kūʻai Paʻalima e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Dimensions & Packaging: We developed native apps for Android and iOS platforms.
Tags: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Image Credits: Images courtesy of Macys.