Macy’s Website Papa 'Ili Pūnaewele by Willy Lai and Dave Torres

Macy’s Website Papa 'Ili Pūnaewele by Willy Lai and Dave Torres is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā Pilina, Launa a me ʻIke Mea Hoʻohana Competition Category.

KalaPilina· 2020

Macy’s Website Papa 'Ili Pūnaewele

by Willy Lai and Dave Torres

Client: Macy's

A' Design Award Kala Winner in Pilina Category

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Verified Award Winner

Verify Award Status for #94023

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Macy’s Website Papa 'Ili Pūnaewele

'O ka Pūnaewele Macy's he papa 'ili kū'ai 'ilikai e 'ae ai i nā mea kū'ai ke mākaikai a kū'ai i nā huahana i hā'awi 'ia e Macy's. Ua ho'olālā hou 'ia ka pūnaewele ma muli o ka mana'o ho'i o nā mea kū'ai, a puka mai kekahi ho'onohonoho ma'ema'e a maopopo i hoʻoulu 'ia e nā pāpaho 'a'ahu a me nā huahana 'enehana mea kū'ai. 'Ae nā 'enehana pūnaewele pane i ke komo 'ana ma o nā kamepiula ūhā, nā papa polokalamu, a me nā kelepona akamai. Ua alaka'i ka noi'i laulā i ka hana, me nā nīnau ho'okolokolo mea ho'ohana, nā ninaninau, ka ho'ā'o A/B, a me ka ho'ā'o hiki ke ho'ohana. Ho'oma'alahi ka hoʻolālā maʻalahi a'e i ke kaʻina kūʻai a hoʻomaikaʻi i ke komo 'ana o nā mea ho'ohana.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Macy’s Website Papa 'Ili Pūnaewele i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Macy’s Website Papa 'Ili Pūnaewele he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Macy’s Website Papa 'Ili Pūnaewele e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In 2019, Macys website was redesigned in direct response to customer feedback, resulting in a clean, simple, and fashion-inspired design that dramatically improved user engagement.
Dimensions & Packaging: We developed resonsive web design across different devices.
Tags: Macys, macys.com, Web, Website, Redesign, UX, user experience, fashion, e-commerce
Production Technology: We utilized modern responsive web technologies.
Design Challenge: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Research: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspiration: The design of our new website was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Project Duration: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Operation Flow: Users can access the website via a laptop computer, tablet, or smartphone. The new website design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Team Members: Willy Lai
Dave Torres
Agata Krol
Ricky J Li
Hafez Janssens
Philis Liu
Elena Rubtsova
Stephanie Houle
Image Credits: Images courtesy of Macys.