Poznan Marathon Medal Hōʻike Kiʻiʻoniʻoni Hoʻolaha by Artmask Group

Poznan Marathon Medal Hōʻike Kiʻiʻoniʻoni Hoʻolaha by Artmask Group is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā Kiʻiʻoniʻoni, Wikiō a me Hoʻonaninani Competition Category.

KalaKiʻiʻoniʻoni· 2020

Poznan Marathon Medal Hōʻike Kiʻiʻoniʻoni Hoʻolaha

by Artmask Group

Client: PKO Poznań Marathon

A' Design Award Kala Winner in Kiʻiʻoniʻoni Category

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Verified Award Winner

Verify Award Status for #94314

Hulihuli Hou Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Poznan Marathon Medal Hōʻike Kiʻiʻoniʻoni Hoʻolaha

ʻO Poznan Marathon Medal he kiʻiʻoniʻoni hoʻolaha i hana ʻia no ka hōʻike ʻana i ka mekala o ka PKO Poznan Marathon iwakālua. Hōʻike ka kiʻiʻoniʻoni i nā ʻāpana liʻiliʻi e hui pū ana e hana i ka mekala, a hōʻailona kēlā me kēia ʻāpana i hoʻokahi makahiki o ka moʻolelo o ka heihei lōʻihi. Ua paʻi ʻia ke kaula lei o ka mekala me nā kiʻi mōʻaukala mai nā paʻi āpau o ka hanana, i hoʻonohonoho ʻia ma ke ʻano kaʻina manawa. Ke ana o ka mekala he 80 ma 80 ma 7 mm a ua hoʻoheheʻe ʻia i ke kila a me ke kālā. Ua hana ʻia ka kiʻiʻoniʻoni ma ka wehe kiʻi 4K e paipai i ka hoʻopaʻa inoa no ka heihei hoʻomanaʻo makahiki.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā Poznan Marathon Medal Hōʻike Kiʻiʻoniʻoni Hoʻolaha i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Poznan Marathon Medal Hōʻike Kiʻiʻoniʻoni Hoʻolaha he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā Poznan Marathon Medal Hōʻike Kiʻiʻoniʻoni Hoʻolaha e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The original idea of presenting medals for the competitors of the 20 PKO Poznan Marathon. The animation was to encourage registration for the jubilee marathon and run 42.195 km to win a medal.
Dimensions & Packaging: medal dimensions: 80mm x 7mm x 80mm. Medal cast in steel and silver.
Video Presentation Resolution: 4K
Tags: animation, medal, poznan marathon, 3d animation
Production Technology: Houdini
Adobe After effects
Adobe Premiere
3d Studio MAX
Photoshop
Design Challenge: The most difficult part of the project is to create a unique animation scenario presenting the ideas of the medal design and the 20 years of the Poznan Marathon placed in it. In addition, a short time for implementation from the script to the finished animation.
Research: Based on attempts to present the medal in the form of animations started in 2018, we have found that presenting both the medal and the T-shirt for Marathon in the new form of professional Animation that all runners are waiting for positively increases the number of runners. After presenting the Animation with a medal and a T-shirt, the number of people registered in the marathon increased over 15%.
Inspiration: The idea to create the animation and design of the medal was 20 years of the history of the Poznan Marathon. The small elements that make up the medal symbolize each year. The medal's lanyard is printed with historical photos from all marathon editions arranged in chronological order.
Project Duration: The project started in August 2019 and finished in September 2019 in Poznan.
Operation Flow: A new way of presenting a marathon medal.
Team Members: Mateusz Kowalski
Wojciech Czub
Image Credits: Image #1: Creator Mateusz Kowalski, front-view, 2019. Image #2: Creator Mateusz Kowalski, rear-view, 2019. Image #3: Creator Wojciech Czub, full-view, 2019. Image #4: Creator Mateusz Kowalski, realisation, 2019. Image #5: Creator Mateusz Kowalski, lanyards, 2019.
Video Creadits: Creator Mateusz Kowalski, medal-animation, 2019