Another Japan Yamagata Pūnaewele by Tsutomu Tojo

Another Japan Yamagata Pūnaewele by Tsutomu Tojo is a highly esteemed winner of the very prestigious 2020 A' Design Award Keleawe in Hoʻolālā Pūnaewele a me Hoʻolālā Pūnaewele Competition Category.

KeleawePūnaewele· 2020

Another Japan Yamagata Pūnaewele

by Tsutomu Tojo

Client: Takamiya Hotel Group

A' Design Award Keleawe Winner in Pūnaewele Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Another Japan Yamagata Pūnaewele

ʻO kahi hōʻike ʻike ʻia o ka ʻuhane Kepani a me ka pono o nā hōkele me nā hōkele. E maʻalahi ka hoʻomanawanui i ka hoʻopiʻi ʻana i ka pūnaewele ʻo ka hōkele me ka hoʻohana ʻana i nā kiʻi ma mua o ka wehewehe ʻana ma nā kikoʻī, kahi kokoke i Zen Mind. Aia wale nō kēia pūnaewele pūnaewele i ka lawe ʻana i ka nani o ka hōkele. Inā ʻike ʻoe i kēia pūnaewele, a laila e makemake ʻoe e kipa iā Yamagata.

The Recognition

About the A' Design Award Keleawe

Ua lanakila ka hoʻolālā Another Japan Yamagata Pūnaewele i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Another Japan Yamagata Pūnaewele he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Another Japan Yamagata Pūnaewele i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A visual representation of traditional Japanese Zen spirit and modern hotel functions.
It is easier to convey the appeal of a hotel website using images than it is to explain in detail, which is closer to Zen Mind.
Dimensions & Packaging: This website is a responsive website.Provide users with the best display according to the screen size.
Tags: website, hotel, web design, japan, onsen, ryokan, resort
Production Technology: No special techniques or methods were required.
Branding as usual, marketing, creating a story and visualizing.
They all contribute to the user.
We focused solely on telling users what they wanted to do.
Design Challenge: The difficult part of this project is that it supports 8 languages.
We surveyed users in each country and analyzed preferences in the greatest common divisor to reflect them in the design.
Research: We interviewed foreign tourists directly about content that is of interest as a travel destination.
Based on that, we designed the story and reflected it in the content and visuals.
Inspiration: As an inbound appeal, the survey results showed that it was difficult for the group alone to search.
Also, in the case of inbound, most repeaters who visit Japan more than once come to the region.
Therefore, for repeaters, the title of “Another Japan”, which I have never seen before, has been positioned as a site that introduces Yamagata Prefecture as a whole, and then guided to group accommodation facilities. It was.
Project Duration: The project started in December 2016 in Yamagata, Japan.
Operation Flow: With so many photos, visitors to this website feel like traveling around Yamagata, Japan. And actually wants to go to that place.
Team Members: Tsutomu Tojo
Image Credits: Image #1: Photographer Atsushi Okuyama, Takamiya, 2016.
Image #2: Photographer Atsushi Okuyama, Zao-spa, 2016.
Image #3: Photographer Atsushi Okuyama, zao, 2016.
Image #4: Photographer Atsushi Okuyama, Yamagata heritage, 2016.
Image #5: Photographer Atsushi Okuyama, Takamiya, 2016.