WiseTribe Education ‘Ike Maka Kūikawā by Somethink Brand is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke Competition Category.

KalaKiʻi· 2020

WiseTribe Education ‘Ike Maka Kūikawā

by Somethink Brand

Client: WiseTribe education

A' Design Award Kala Winner in Kiʻi Category

46,890

Verified Award Winner

Verify Award Status for #97579

View at A' Design Award Press Release Award Badge

Colors

The Design

About WiseTribe Education ‘Ike Maka Kūikawā

He ‘ike maka kūikawā ‘o WiseTribe Education i hana ‘ia no kekahi hui ho‘ona‘auao e lawelawe ana i nā keiki mai ka hānau ‘ana a hiki i ka ‘umikūmālua o ka makahiki. Ua like ka leo o ka inoa Kina weisi me ka hua‘ōlelo Pelekania wise, ka mea nona ho‘i ke ‘ano o ka no‘ono‘o. Ke ho‘ohana nei ka ‘ike maka i nā hui waihoʻoluʻu ‘ele‘ele a me nā kiʻi kōkua e hō‘ike ai i ke kū‘oko‘a a me ka noʻonoʻo hakuʻia. Ke kōkua nei nā kiʻi hō‘ailona, e komo pū ana kekahi kanaka ‘ōiwi, he mo‘okini dinosaur, he lā‘au na‘auao a me kekahi hōkūhele, i nā keiki e pili ai me ka hō‘ailona. Ua ho‘ohana ‘ia ka ‘ike maka ma nā pepa ho‘olaha, nā palapala kuhikuhi pāpaho pili kanaka, nā kāleka ‘oihana, nā wahi leka a me nā hōʻailonaʻōpuʻu.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā WiseTribe Education ‘Ike Maka Kūikawā i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā WiseTribe Education ‘Ike Maka Kūikawā he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā WiseTribe Education ‘Ike Maka Kūikawā e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Wise Tribe is a education organization. Focus on children between 0 and 12 years old.The brand's Chinese name "weisi" is a homonym for "wise" in English., which is also the meaning of thinking. They hope the brand can be more close to children, like the original tribe, accompany the growth of children. They believe that children grow up with infinite possibilities, Therefore, the brand should be like children, with infinite imagination space.
Dimensions & Packaging: Writing paper:210mm (width) *285mm (length), Business card:90mm (width)*55mm(length), The badge:50mm(width)*50mm(length)
Tags: Brand, logo, Visual Identity, Education, child
Production Technology: Templates for posters and social media, business cards, envelopes, badges.
Design Challenge: In recent years, the concept of STEM teaching has not yet emerged in China, and people are still ignorant of the concept of "children's recreation center" or "interest enlightenment education". As a new brand of diversified interest enlightenment education, the Wise Tribe is facing the conceptual challenge of the whole traditional enlightenment education market. And how they can visually differentiate themselves from other brands in the market.
Research: Blooming in the soil of tribal freedom is the core idea of this case. In the whole design process, combining the characteristics of multi-dimensional education and teaching resources of the brand, they adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality, and created various forms of IP images for it.
Inspiration: The wise tribe, which means the most primitive enlightenment fire and intelligent division of labor, is a state of being unrestrained by rules and full of inspiration. If it is designed with a single image, it is likely to fall into the routine of conventional machinery.Blooming in the soil of tribal freedom is the core idea of this case. They adopted more bold combination methods in brand color, auxiliary graphics, etc., to make the brand full of infinite possibilities and vitality.
Project Duration: The project started in January 2018 in Guangzhou, China.
Operation Flow: Within the brand, They have joined the Wise indigenous people, the wise dinosaur, the wise wisdom tree and the mascot of the wise planet, so that the children can communicate with the brand better.
Team Members: Astro Wong
Dorne Tsui
Jr Deng
Image Credits: Image #1: Designer Astro Wong, WiseTribe education, 2018.
Image #2: Designer Astro Wong, WiseTribe education, 2018.
Image #3: Designer Astro Wong, WiseTribe education, 2018.
Image #4: Designer Astro Wong, WiseTribe education, 2018.
Image #5: Designer Astro Wong, WiseTribe education, 2018.