The Meaninghall Tea ʻUmi ʻana Kīʻaha Kī by Suzhou SoFeng Culture Media Co.,Ltd.

The Meaninghall Tea ʻUmi ʻana Kīʻaha Kī by Suzhou SoFeng Culture Media Co.,Ltd. is a highly esteemed winner of the very prestigious 2020 A' Design Award Kala in Hoʻolālā ʻUhi Competition Category.

KalaʻUhi· 2020

The Meaninghall Tea ʻUmi ʻana Kīʻaha Kī

by Suzhou SoFeng Culture Media Co.,Ltd.

Client: Meaninghall

A' Design Award Kala Winner in ʻUhi Category

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Verified Award Winner

Verify Award Status for #97594

View at A' Design Award Press Release Award Badge

Colors

The Design

About The Meaninghall Tea ʻUmi ʻana Kīʻaha Kī

ʻO ka Meaninghall Tea he hoʻolālā ʻumiʻumi no ke kī ʻōmaʻomaʻo Biluochun. ʻO Biluochun kekahi kī ʻōmaʻomaʻo i hana ʻia ma Luxiang, he kūlanakauhale liʻiliʻi ma ka ʻaoʻao o ka loko ʻo Tai ma Suzhou, Kina. Ua hana ʻia ka ʻumiʻumi me ka pepa noʻeau kūikawā me kahi ʻano kiko kiko e hoʻomanaʻo ana i nā paia kahiko o ke kikowaena o ke kūlanakauhale. Hui pū nā kiʻi laina maʻalahi i nā hōʻailona o ka mauna, ka loko, a me ka hale i loko o hoʻokahi kiʻi ʻāina. Hoʻohana ʻia ke kāpala wela e hōʻike i ke ʻano maoli o ke kī. Ua pale ʻia ke kiʻi paʻakikī, no laila ua hōʻike ʻia ka moʻomeheu kūloko ma kahi ʻano mālie a hou.

The Recognition

About the A' Design Award Kala

Ua lanakila ka hoʻolālā The Meaninghall Tea ʻUmi ʻana Kīʻaha Kī i ka A' Design Award Kala, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kiʻekiʻe loa, nani a kupaianaha. He mau hana ʻālohilohi loa a hana noʻeau nui nā lanakila Kala e hōʻike ana i ka loea, ka makakoho a me ka ʻoi aku o ka noʻonoʻo o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā The Meaninghall Tea ʻUmi ʻana Kīʻaha Kī he hana kupaianaha, kūlana ʻoi aku, ʻoihana kiʻekiʻe a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Kala he mea hoʻokumu kūpono loa, mahalo ʻia e hāʻawi i ka pōmaikaʻi a hoʻoneʻe i nā palena o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana. He mea i ʻeleu ʻia e nā mea he nui ka hoʻolālā The Meaninghall Tea ʻUmi ʻana Kīʻaha Kī e hoʻāla i ka makemake, lawe mai i nā manaʻo maikaʻi a hoʻāla i ka kamahaʻo a me ka mahalo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The special art papers we use are in mottled textures as old walls in history center of the town. The graphics are created from icons of “ the montain”, “ the lake”, “ the hall”, then blended them in a landscape painting.
As a mackating goals，we use graphic design mix with contemporary style and traditional chinese icons, to protect local culture and also catches eyes of young customers.
Dimensions & Packaging: Big Box Width 290mm x Depth 85mm x Height 180mm
Small Box Width 70mm x Depth 70mmx Height 105mm
Bronzing Process
Tags: Package, Tea, China, Suzhou, Biluochun
Production Technology: We use special art paper with hot stamping technology to express the characteristics of Biluochun tea. The natural texture of the paper reflects the natural flavor of Biluochun tea.
Design Challenge: Throughout the design process of the package, we have been pursuing a natural design, pursuing packaging that best reflects the characteristics of Biluochun tea. Gorgeous illustrations were not used in the entire design, instead simple lines were used to outline the geographical location and tea-producing environment of the Meaninghall brand.
Research: Throughout the packaging design, we have always emphasized that nature is the essence of the product. Don't use too many design techniques or gorgeous illustration methods, only use the simplest design language to show the attributes of the product.
Inspiration: The Meaninghall is a local brand which is focus on selling agricultural products in high quality. It’s based in a small town of Suzhou which is called Luxiang. With a centuries-old history, and great natural environment, it has a famous green tea which is in the top list of Chinese tea- Biluochun. It’s also rich of typical fruits which belong to South of Yangzi river.
The town is far away from city and in the side of the east of Tai lake, the biological products need a way for promotion. So we hope use graphics and the special materials to create a brand with emotion of traditional cultures. It will deliver a lifestyle to someone of naturalism and who are high quality life hunters.
Project Duration: The project started in April 2019 in Suzhou, China and finished in December 2019.
Operation Flow: This package uses artistic paper with excellent feel and hot stamping technology, which directly expresses the characteristics of Biluochun tea: nature and fragrance.
Patents: Copyrights belong to Suzhou SoFeng Culture Media Co.,Ltd.
Team Members: Sha Feng, Creative Director
Lu Jiayi, Art Director
Xu Kai, Designer
Image Credits: Photographer by Lu Jiayi
Images by Sha Feng and Lu Jiayi, 2019