ʻO Route Ke Ala na Adao Liu he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2020

Route Ke Ala

na Adao Liu

Mea Kūʻai: Personal Project

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

9,518

Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #97908

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Route Ke Ala

He pōsuta ʻo Route i hana ʻia ma ke ʻano he papahana typography kula. Ua hana ʻia ka noiʻi ma ke kūlanakauhale e hōʻiliʻili i nā ʻano hua palapala maoli. Ua koho ʻia kekahi kākau lima nani i loaʻa ma luna o kekahi kaʻa vana i mea hoʻoulu manaʻo. ʻO ke kaha pālua i waiho ʻia e nā peni ma luna o ka ʻili ʻalohilohi, ʻo ia ke ʻōlelo kiʻi nui o ka pōsuta. Hōʻike ka inoa Route i ke kiʻi hoʻoulu manaʻo i paʻi ʻia mai loko mai o kekahi kaʻa e neʻe ana, a me nā kaha pālua e hoʻomanaʻo ai i nā ala i waiho ʻia e nā huila. Hōʻike ka pōsuta hope loa i ka neʻe ʻana a me ke kuhikuhi ʻana o ke ala.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Route Ke Ala i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Route Ke Ala he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Route Ke Ala i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: This is a school typography project. After conducting field research exploring authentic typefaces in the city, the elegant handwritten font on a van was chosen as the inspiration. The double stroke left by markers on the glossy surface is the main visual language in the design.
Hoʻoulu Manaʻo: The project was named as “Route” partially because the inspiration photo was shot from an Uber, and also the double lines may remind people of the ruts left by wheels. This concept is applied in the final poster design.

Heluhelu i ka Hoʻolaha Nūhou

Kākoʻo ʻIa