Morph Hana Waiwai o ka Meaʻai a me ka Inu na Mars Design Consultants

ʻO Morph Hana Waiwai o ka Meaʻai a me ka Inu na Mars Design Consultants he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2020

Morph Hana Waiwai o ka Meaʻai a me ka Inu

na Mars Design Consultants

Mea Kūʻai: Mars Design Consultants

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #98855

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Morph Hana Waiwai o ka Meaʻai a me ka Inu

Kikokikona Puke: ʻO Morph kahi papahana hōʻailona no kahi pā inu a me kahi hale ʻaina ma luna o ka hale ma Hangzhou, Kina. Ua kiʻi ʻia ke ʻano hōʻailona mai iā Liangzhu, kahi moʻolelo aloha kahiko o Kina, a mai nā ʻēheu ʻōlinolino o ka pulelehua morpho uliuli. Hoʻohui ke logo i nā ʻano ʻēheu o ka pulelehua wahine a me ke kāne i loko o hoʻokahi hōʻailona. Hōʻike ka ʻili ʻeleʻele poni i ka pō hōkū, ʻoiai e hōʻike nā ʻēheu i kahi hoʻololi o nā waihoʻoluʻu ānuenue. ʻO kahi ʻano kiʻi pulelehua like me ke kaleidoscope ke kumu kiʻi nui. Ua hoʻohana ʻia kēia ʻano ma ka papa kuhikuhi meaʻai, ka pahu kūkae ahi, nā hōʻikeʻike neʻe, a me kekahi kiʻi paʻa kiʻi ma ka paia.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Morph Hana Waiwai o ka Meaʻai a me ka Inu i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Morph Hana Waiwai o ka Meaʻai a me ka Inu he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Morph Hana Waiwai o ka Meaʻai a me ka Inu i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: Morph is a roof bar located at Kempinski Hotel Hangzhou. The design starts with a local ancient love story and aims to be the most iconic part of the hotel. The emotional expression is fulfilling in every single part of the design, through colour, pattern and etc. It turns a traditional legend into a modern city's landmark, brings the travellers firmly into the local culture. The motion graphics has been acting as an essential role of the project, and immerse people into the folktale.
Nā Ana a me ka Hoʻopili: Logo minimum size for the vertical logo width is 15mm
Menu design is (W)120mm x (H)300mm
Matchbox design is (W)60mm x (H)40mm x (D)20mm
Wall art sculpture is (W)2000mm x (H)1200mm
Nā Lepili: Morph, Modern Chinese bar, Food and Beverage branding, Logo Design, Art Design
ʻEnehana Hana: The logo represents a butterfly with two dominant forces which brings it to fly in the vast universe till eternity. The dark purple colour is used as the background colour to represent the starry night while the wings of the gynandromorph mirror the colourful transition of the rainbow. The kaleidoscope-like butterfly pattern is the main planar element, showing the unpredictable and mysterious qualities of the blue butterfly in the light and shadow. Such patterns will continue to be applied to menu, dynamic projections, and even artwork. The choice of fonts, young, stylish which converges with the taste of the futuristic interior design.
Pilikia Hoʻolālā: In order to know the full story of Liangzhu, the whole design team needs to read the local history and any related articles to support our concept. The research also including understand the range, behaviour, wing structure and related references of blue morpho. As to find more evidence to the online articles, we had also visited the local library and found the most original copy of the story.
Noiʻi: A few visits to modern and traditional Chinese restaurants and bars in Asia, to get inspired by the different dining experience.
Immersing the soul into the Chinese culture, cuisine and studied the dining habits.
The research does not only stop capturing the way of how they layout the menu but to really understand the whole dining ritual and new generational dining style.
Hoʻoulu Manaʻo: The whole theme of the bar is telling the story of an ancient Chinese legend love story, LiangZhu.The design is intrigued by the dazzling iridescent wings of the Morph butterfly.
Bringing together the unique features of the female and male counterparts on each side of the wings, the design yields a gynandromorph.
The kaleidoscope-like butterfly pattern is the main planar elements, showing the unpredictable and mysterious of the blue butterfly under the light and shadow.
Ka Lōʻihi o ka Papahana: The project started in 2019 and this bar and restaurant is located in Hangzhou China.
Kaʻina Hana: The goal is to create a strong bar and restaurant branding through an extraordinary dining experience to customers.
Not only on the food itself, but the interaction should also go through from the sensation of each customer, like sounds, smell, visuals, lightings and the touches. The design also considers holistically, like the wall art sculpture, digital motion board, the special printing effects menu and etc, will bring you a different feel while you are in Morph.
Nā Palapala Kuleana: MARS
Nā Lālā Hui: Angela Lu Zhang
Nico Xu YiFei
Nā Kuleana Kiʻi: MARS