Gan Song Hana Nui: Kiʻi Hoʻāʻano Hōʻailona Kālepa na Biwei Zhu

ʻO Gan Song Hana Nui: Kiʻi Hoʻāʻano Hōʻailona Kālepa na Biwei Zhu he mea lanakila hanohano loa o ka 2020 A' Design Award Keleawe ma ka Māhele Hoʻokūkū Hoʻolālā Kiʻi, Kiʻi Paʻi a me Kamaʻilio ʻIke.

KeleaweKiʻi· 2020

Gan Song Hana Nui: Kiʻi Hoʻāʻano Hōʻailona Kālepa

na Biwei Zhu

Mea Kūʻai: Gan Song

Mea Lanakila A' Design Award Keleawe ma ka Māhele Kiʻi

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Mea Lanakila i Hōʻoia ʻIa

Hōʻoia i ke Kūlana Makana no #98901

Kipa i ka Pūnaewele Nānā ma A' Design Award Hoʻolaha Nūhou Hōʻailona Makana

Nā Waihoʻoluʻu

Ka Hoʻolālā

E Pili Ana iā Gan Song Hana Nui: Kiʻi Hoʻāʻano Hōʻailona Kālepa

Kikokikona Puke: ʻO Gan Song kahi hōʻailona hoʻāʻano kālepa i hana ʻia no kahi kālepa kūikawā mai ka wahi ʻo Mayang ma Kina. Ua hoʻoulu ʻia ke kālai kiʻi e ka ʻāina kūloko a me ka moʻomeheu Miao. Hana nā laina lahilahi o nā mānoanoa like ʻole i ke ʻano o nā mauna a me ka Muliwai ʻo Jinjiang. Hōʻike kahi kaikamahine ʻakaʻaka i loko o ka lole Miao i ka ʻohi ʻana a me ka manaʻolana. Hoʻohana ʻia ka hōʻailona ma nā puke hōʻike liʻiliʻi, kāleka, ʻeke leka, hoʻopaʻa waiwai, a me ka hoʻolaha ma waho, me ka paʻi ʻiliʻili gula, hoʻokiʻo, ʻoki laser, a me ka hoʻouhi gula. Ua hoʻolilo ʻia nā kumu hoʻohālike a pau i mea vector, no laila hiki ke paʻi ʻia ka hōʻailona ma kēlā me kēia nui.

Ka Hoʻomaikai

E Pili Ana i ka A' Design Award Keleawe

Ua lanakila ka hoʻolālā Gan Song Hana Nui: Kiʻi Hoʻāʻano Hōʻailona Kālepa i ka A' Design Award Keleawe, he ʻike hoʻohanohano nui loa i hāʻawi ʻia i nā hoʻolālā kūʻokoʻa i ʻike ʻia ma o ka hana noʻeau, ka akamai a me ka makakoho. He mau hana mākaukau a hana noʻeau kupaianaha nā lanakila Keleawe e hōʻoia ana i ka ʻike nui, ka noʻonoʻo a me ka maʻalea o kā lākou poʻe hoʻolālā. Manaʻo ʻia ʻo ka hoʻolālā Gan Song Hana Nui: Kiʻi Hoʻāʻano Hōʻailona Kālepa he mea i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia, he ʻoihana a hou loa. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Keleawe e hoʻohui ana i nā hana maikaʻi loa o ka hana noʻeau, ka ʻepekema, ka hoʻolālā a me ka ʻenehana, a maikaʻi no kona nānā ʻana i nā kikoʻī. Hoʻokō maikaʻi ka hoʻolālā Gan Song Hana Nui: Kiʻi Hoʻāʻano Hōʻailona Kālepa i nā pono, hoʻopā i ka makemake, hoʻohiwahiwa i nā manaʻo a huki i ka makemake e ʻike.

Ma Hope o ka Hoʻolālā

ʻEke Nūhou

Nā hōʻoia, nā lālā hui a me nā kikoʻī ʻenehana i hāʻawi ʻia e ka mea hoʻolālā.

Nā ʻAno Kūʻokoʻa: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Nā Ana a me ka Hoʻopili: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Nā Lepili: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
ʻEnehana Hana: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Pilikia Hoʻolālā: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Noiʻi: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Hoʻoulu Manaʻo: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Ka Lōʻihi o ka Papahana: The project started and finished in 2019 in Changsha City,China
Kaʻina Hana: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Nā Palapala Kuleana: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Nā Lālā Hui: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Nā Kuleana Kiʻi: Wilbur Studio