Crocheted Lei ʻĀʻī by Camilla Marcondes is a highly esteemed winner of the very prestigious 2020 A' Design Award Hao in Hoʻolālā Lei a me Kahiko Competition Category.

HaoLei Kahiko· 2020

Crocheted Lei ʻĀʻī

by Camilla Marcondes

Client: Camilla Marcondes Llc

A' Design Award Hao Winner in Lei Kahiko Category

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Verified Award Winner

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Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Crocheted Lei ʻĀʻī

ʻO Crocheted kahi lei ʻāʻī nui ma ka waihoʻoluʻu gula kahiko. Ua hoʻoulu ʻia ka hoʻolālā e ka lace i hana lima ʻia e nā wāhine ma ka ʻĀkau Hikina o Palakila. Ua hoʻohana ʻia nā kiʻi pua o ka lace a me nā wāhi ʻoki maʻemaʻe he mau mea kumu ma ka hana o ka papahana. No kona nui a me kona hiʻohiʻona hoʻohihi maka, pono e kāhiko ʻia ʻo Crocheted he Mīkini Hōʻike.

The Recognition

About the A' Design Award Hao

Ua lanakila ka hoʻolālā Crocheted Lei ʻĀʻī i ka A' Design Award Hao, he ʻike hoʻohanohano i hāʻawi ʻia i nā hoʻolālā maikaʻi e hoʻokō ana i nā koi ʻoihana a ʻoihana hana i manaʻo ʻia mai nā mea hoʻokumu i hana maikaʻi ʻia. Hōʻike nā lanakila Hao i ka mākau nui, ka loea kiʻekiʻe, ka ʻike akamai a me ka hiki hana noʻeau o ka poʻe i hana iā lākou. Manaʻo ʻia ʻo ka hoʻolālā Crocheted Lei ʻĀʻī he mea hoʻokumu i mahalo nui ʻia, hoʻohiwahiwa ʻia a aloha ʻia e pono a hou. ʻO kēia hoʻolālā i lanakila i ka A' Design Award Hao e hoʻohui ana i nā hana maikaʻi loa o ka ʻoihana a loaʻa nā ʻano ʻenehana mākaukau i hui pū ʻia me ka ʻike hana a me ka makakoho. Mahalo ʻia ka hoʻolālā Crocheted Lei ʻĀʻī no kona nānā pono a ua hoʻolālā ʻia e hāʻawi i nā hoʻomaikaʻi ola e kōkua ai i ka hana ʻana i ka honua i wahi maikaʻi aku.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Crocheted is a piece of jewelry, more precisely, a maxi-necklace. The design uses the Brazilian handcrafted lace patterns and their delicate cutouts as the main elements in the structure of the project. Crocheted necklace is made of brass and has a slightly tarnished finish.
Dimensions & Packaging: 12 laser cut pieces made of brushed and tarnished brass joined by mini rivets and grosgrain ribbon.
Dimensions: 180 mm x 210 mm x 0.6 mm
Tags: necklace, statement jewelry, brass jewelry, lace
Production Technology: Crocheted necklace was designed in vector software to be reproduced on sheet metal through laser cutting. The metal used was brass with a brushed and slightly tarnished finish. The necklace consists of 12 cut-out pieces imitating floral lace joined by mini rivets. For the lashing on the neck, a grosgrain ribbon was chosen which gives the piece a light and romantic touch.
Design Challenge: In Crocheted design, two major challenges were faced. The first one was to put so many cut details into small pieces, the laser cut precision and the size of the hollow spaces was something that always had to be considered. The second challenge was how to put these pieces together so that the necklace wouldn't be too rigid, not following the person's movements. The rivets were the solution found for the necklace to have this slight movement.
Research: Crocheted necklace was designed using as inspiration the handcrafted lace made in the northeast of Brazil. The necklace was developed for a large fashion exhibition in Sao Paulo that had Brasilidade ("Brazility") as its main theme. The lace work was chosen not only for its beauty, but for the northeastern tradition. It is a handcrafted work done exclusively by women and passed from mothers to daughters for more than 200 years.
Inspiration: Crocheted necklace was designed using the handcrafted lace made in northeast of Brazil as an inspiration. The lacemaking has been carried out in Brazil since the beginning of the 18th century. The lacemaking is a tradition brought from Portugal to Brazil. Initially, only Portuguese women were the ones who mastered the technique and soon afterwards the Brazilian northeastern women learned their craftwork. The lacemaking technique has been passed down from mothers to daughters, for generations, over 200 years ago.
Project Duration: Crocheted necklace had its first sketch in March/2014 and was produced in June of the same year.
Operation Flow: Crocheted is a maxi-necklace and was created to be used as a Statement Jewelry.
Team Members: Design: Camilla Marcondes
Laser Cut: Harpia Tec Ltda
Mounting: Camilla Marcondes
Finishing: Maria de Fatima Oliveira
Image Credits: Image #1: Photografer Ernane Pinho
Image #2: Shutterstock License, Edition: Camilla Marcondes
Image #3: Photografer Ernane Pinho
Image #4: Camilla Marcondes