Yic Barbecue Market Kev Cim Ntsoov Tsim Lub Npe los ntawm Youjia Gu

Qhov qauv tsim Yic Barbecue Market Kev Cim Ntsoov Tsim Lub Npe los ntawm Youjia Gu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2020

Yic Barbecue Market Kev Cim Ntsoov Tsim Lub Npe

los ntawm Youjia Gu

Tus Neeg Siv: MET Creative Brand

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

10,351

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #100459

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Yic Barbecue Market Kev Cim Ntsoov Tsim Lub Npe

Yic Barbecue Market yog ib qho kev cim ntsoov tsim lub npe (visual identity) rau ib lub tsev noj mov barbecue. Qhov kev cim ntsoov no tau tsim los ntawm lub suab ci nqaij, hais tias Zila, uas tsim lub cim lus tshaj tawm (brand slogan) thiab lub kaw lus dav dav ntawm sau ntawv. Ib tug cim tsawg noj nqaij hu ua Zila beast ua lub cim ntawm brand (brand mascot), muaj ib lub ntsej muag zoo nkauj thiab lub qhov ncauj qhib. Cov duab voj voog xws li hnub qub thiab pob xov ntxhua qhia txog cov ntiaj teb thiab qhov chaw dav dav, txhawb rau lub ntsiab lus barbecue planet. Cov xim liab txiv kab ntxwv thiab xiav-ntsuab ua rau qhov kev cim ntsoov muaj kev lom zem thiab tsim tshiab. Qhov kev cim ntsoov no siv thoob plaws hauv chav 280 square meters.

Qhov Lees Paub

Txog A' Design Award Tooj

Yic Barbecue Market Kev Cim Ntsoov Tsim Lub Npe yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Yic Barbecue Market Kev Cim Ntsoov Tsim Lub Npe xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Yic Barbecue Market Kev Cim Ntsoov Tsim Lub Npe ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: In order to distinguish itself from the traditional barbecue shop, designers carried out strategy output and IP creation for the whole brand of Yic BBQ Market. At the same time, they have also carried out brand differentiation positioning, through the cross-border integration of IP and space, to create a unique brand image. Therefore, this case is not only a barbecue shop, but also an alien small dinosaur IP trend shop.
Qhov Loj & Ntim: The project covers a total of 280 square meters. The concept of "barbecue planet" is created through planet, space, aerospace and other elements in space to give consumers immersive real sensory experience.
Cov Ntsiab Lus: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Barbecue, Planet Space Station
Thev Naus Laus Zis Tsim Khoom: The design of Yic BBQ Market starts from the auditory part of the five senses experience, and extracts the sound of barbecue as the main line throughout the brand and the basis of the construction of copywriting system. Designers hope to use the voice heard in the process of "Zila" consumer experience as the starting point of their design to build the auditory experience of the whole scene.
Kev Sib Tw Tsim Qauv: If the brand wants to reach the consumers' heart accurately, it needs a spokesperson who takes IP as the carrier and speaks out. Barbecue is about the pleasure of eating meat, so the designers have designed Zila beast, a small monster image of eating meat. Its appearance is cute, with an opening mouth indicates its identity is a carnivore.
Kev Tshawb Fawb: When hearing the sound like "Zila" everyone can think of Yic Barbecue Market. This is not only the sound of grilled meat, but also the sound of heartbeats. Therefore, the brand's slogan "love is Zila Zila" describes the common points of love and barbecue. In this direction, through a series of copywriting system to create close to the emotional needs and psychology of female consumers.
Kev Txhawb Siab: Yic BBQ Market focuses on the female groups who love to eat, play and have a passion for life, it strives to satisfy new and interesting user experiences and enjoy high cost-effective enjoyment, creating a lovely and fashionable "barbecue planet" theme interactive IP restaurant.
Lub Sij Hawm Ua Hauj Lwm: The project started in October 2018 in Suqian and finished in December 2018 in Suqian.
Txheej Txheem Ua Hauj Lwm: On the touch line of in store consumption, designers have also created an eye-catching space sense IP punch point, as well as an open file area, implanting interesting copywriting, such as "the beauty of under the moon is unparalleled, eating meat tonight is not fat" and other emotional interactions with consumers.
Cov Patent: Copyrights belong to Youjia Gu, 2018
Cov Tswv Cuab Pab: Youjia Gu
Yun Liu
Siyu Xu
Lei Chen
Yuting Wang
Xin Wei
Kev Qhuas Duab: Image #1: Photographer MET Creative Brand, Yic, 2018.
Image #2: Photographer MET Creative Brand, Yic, 2018.
Image #3: Photographer MET Creative Brand, Yic, 2018.
Image #4: Photographer MET Creative Brand, Yic, 2018.
Image #5: Photographer MET Creative Brand, Yic, 2018.