Pure Green Kev Ua Haujlwm Tseem Ceeb: Cim Qauv Pom Kev los ntawm Xinqi Liu

Qhov qauv tsim Pure Green Kev Ua Haujlwm Tseem Ceeb: Cim Qauv Pom Kev los ntawm Xinqi Liu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2020

Pure Green Kev Ua Haujlwm Tseem Ceeb: Cim Qauv Pom Kev

los ntawm Xinqi Liu

Tus Neeg Siv: MET Creative Brand

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

10,674

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #100488

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Pure Green Kev Ua Haujlwm Tseem Ceeb: Cim Qauv Pom Kev

Ntawv Phau Ntawv: Pure Green yog ib qho cim qauv pom kev rau lub npe khw noj mov hotpot nyob hauv Chongqing. Xim ntsuab ntawm hotpot ib txhia qhaub tshiab raug siv los ua xim ntawm lub npe khw, sib txawv nrog xim liab uas feem ntau pom nyob hauv thaj tsam kev lag luam. Ib daim duab tus cwj pwm hu ua Mobee ua lub cim tseem ceeb ntawm cov cim qauv no. Mobee muaj ob yam khoom sib xyaw ua ke: lub voj voog zoo thiab lub cim khaub kheeb tsis zoo. Cov phiaj mahjong siv los hloov cov ntsej muag es qhia txog kev ywj pheej, kev zais cia thiab lub zog nyob. Cov cim ntawm lub npe khw raug siv rau ntau hom qauv thiab kev sib txuas lus, muaj lub hom phiaj coj lub npe khw kom ze rau cov neeg mus yuav khoom uas tseem hluas.

Qhov Lees Paub

Txog A' Design Award Hlau

Pure Green Kev Ua Haujlwm Tseem Ceeb: Cim Qauv Pom Kev yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Pure Green Kev Ua Haujlwm Tseem Ceeb: Cim Qauv Pom Kev xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Pure Green Kev Ua Haujlwm Tseem Ceeb: Cim Qauv Pom Kev tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Pure Green is a representative work, which uses a young "national trend" way to upgrade the original brand. In order to make the brand exclusive symbols present in front of consumers in more diverse forms and media. The designers deepen and extend it again, and create a lovely and mysterious IP image, while further promoting the brand, the distance between the brand and the consumer is drawn.
Qhov Loj & Ntim: The project covers a total of 256 square meters. In brand operation, the designers try to turn disadvantage into advantage. The fresh pepper hotpot researched by Pure Green through years of precipitation and technological breakthrough is an important core asset of the brand, which should not be avoided, but should be vigorously promoted.
Cov Ntsiab Lus: Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, National Trend, Hot Pot, Mobee
Thev Naus Laus Zis Tsim Khoom: The IP image represents the positive circle and the negative cross element. The national essence mahjong is used to replace the physical five senses to create an IP image that adheres to independence, mystery and vitality.
Kev Sib Tw Tsim Qauv: The biggest problem between the original brand and space design is that there is no clear brand positioning, so there is no presentation of brand culture personality and no clear brand memory point. To this end, the designers take the unique green color of fresh pepper hotpot as the brand color to echo the large red area.
Kev Tshawb Fawb: In the process of communicating with the founder's team, the designers understand their concerns. In the market environment where "red oil hotpot" is popular in Chongqing, the bottom of green hot pot is too niche, which is not in line with the cognition of Chongqing locals. Therefore, how to upgrade the brand image as a whole, at the same time, get more consumers' cognition, even brand recognition, has become the focus of this design.
Kev Txhawb Siab: The designers take Chongqing's impressions of "tradition and innovation", "modern and retro", "market and fashion", which are all concepts of strong collision and coexistence. In the selection of the overall visual style, they develop a brand specific "national trend" model to match the target consumer groups. At the same time, they deepen the popular national fashion style with unique brand genes, so the concept of "Green Trend" comes into being.
Lub Sij Hawm Ua Hauj Lwm: The project started in July 2019 in Chongqing and finished in December in Chongqing.
Txheej Txheem Ua Hauj Lwm: Among the red oil hotpot, fresh pepper hotpot is the best way to innovate and salute the traditional hot pot, also links the Pure Green with the young people in Chongqing. The designers do not weaken its difference, but strengthen it more, and use visual language to highlight the unique brand personality.
Cov Patent: Copyrights belong to Xinqi Liu, 2019.
Cov Tswv Cuab Pab: Xinqi Liu
Siyu Xu
Ye Fang
Tao Chen
Yuting Wang
Kev Qhuas Duab: Image #1: Photographer MET Creative Brand, Pure Green, 2019.
Image #2: Photographer MET Creative Brand, Pure Green, 2019.
Image #3: Photographer MET Creative Brand, Pure Green, 2019.
Image #4: Photographer MET Creative Brand, Pure Green, 2019.
Image #5: Photographer MET Creative Brand, Pure Green, 2019.