The Mysterious Pearl Kev Lom Zem 3D Theme Park by Mark Boey

The Mysterious Pearl Kev Lom Zem 3D Theme Park by Mark Boey is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Yeeb Yaj Kiab, Vis Dis Aus thiab Duab Txav Competition Category.

ToojYeeb Yaj Kiab· 2020

The Mysterious Pearl Kev Lom Zem 3D Theme Park

by Mark Boey

Client: Shanghai Haichang Ocean Park

A' Design Award Tooj Winner in Yeeb Yaj Kiab Category

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Colors

The Design

About The Mysterious Pearl Kev Lom Zem 3D Theme Park

Lub Npe Phoo Ntawv: Mysterious Pearl (Lub Qe Zeb Uas Muaj Teeb Meem) yog ib qho kev lom zem 3D theme park uas tsim los rau ib lub ocean park nyob hauv Shanghai, Tuam Tshoj. Kev caij no muab ib phua yeeb yaj kiab stereoscopic uas ntev yim feeb sib txuas nrog ib lub tsheb caij uas tsav mus. Zaj dab neeg raug taug qab ib tug mermaid thiab ib tsev neeg ntawm cov tsiaj dej hauv kev tshawb nrhiav kom pab tau ntiaj teb no. Txhua lub tsheb caij muaj xya yam kev pab tshwj xeeb, xws li kev poob ncaj thiab kev tsav sib txawv, uas rov qab ua raws li lub sij hawm ntawm yeeb yaj kiab ntawd. Cov cim thiab yeeb yaj kiab raug tsim nyob hauv Maya, cov kev pab tshwj xeeb hauv Houdini, thiab kev sib txuas ua ke hauv After Effects thiab Flame.

The Recognition

About the A' Design Award Tooj

The Mysterious Pearl Kev Lom Zem 3D Theme Park yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. The Mysterious Pearl Kev Lom Zem 3D Theme Park xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. The Mysterious Pearl Kev Lom Zem 3D Theme Park ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Mermaid is a 3D immersive experience located at Haichang Ocean Park theme park in Shanghai, China. Untitled Studios was approached by Haichang to design and create a fully immersive 3D experience based on the story of a mermaid and her quest to save the world.
During the creative process, we refined the characters of Mermaid and the ride's sea creature family, as well as creating the environmental background of the 8-minute animated universe.
Guests are transported into a state of the art 4D film that, along with surprising sensory elements, propels them into the ultimate 'Mermaid ride' experience.
The experience becomes even more immersive with the creation of a uniquely designed ride, each equipped with seven different special effects that repeat numerous times in tandem with the 3D animation, including vertical drops and horizontal motions!
Dimensions & Packaging: Stereoscopic 3d, 48fps, 12 scenes dimensions HD to 8k resolution. Digital Dolby.
Tags: theme park, dark ride, animation, immersive, 4d ride
Production Technology: All character design and animation are created in Maya, and all effects are created using Houdini.
Compositing are created in After effects and Flame.
Design Challenge: The biggest challenge about this job is scale and timeframe.
The entire animation had to be created within six months of production.
Not only that, everything had to be done in stereoscope 3d at 48 per frame with a resolution at 8k. Managing data is one of the biggest issue we never even thought of. What we learned from it. Always optimise working files, very bytes counts in the end.
Research: There’s only a handful of theme park in the world. The biggest and the best is Disney. Competing with such a big brand is challenging. Our method is start from the basic, storytelling and character design. We knew getting this 2 formula right is important. Technology is the second part that we need to overcome. Finding the right company as partners is just as important. We believe in collaboration.
Inspiration: The inspiration comes from watching Pixar and Disney. When I was young I was fascinated with storytelling and animation. I love 3d character that can take you on a journey and explore the magical world. Mixing with roller coaster and storyline would give you the audience a whole new immersive experience.
Project Duration: Jan 2019 - Present in Shanghai China
Operation Flow: Theme park ride experience. Taking moving image to the 4th dimension.
Team Members: Executive Creative Director: Mark Boey
Executive Producer: Soddy Yu
Head of 3D: Wang Tong
Animation Studios: Untitled Studios, Akromat VFX
Music and Sound: Groove Q