Macau Light Festival 2019 TVC TV Kev Tshaj Tawm by Puzzle Lai Meng Tak

Macau Light Festival 2019 TVC TV Kev Tshaj Tawm by Puzzle Lai Meng Tak is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Tsim Yeeb Yaj Kiab, Vis Dis Aus thiab Duab Txav Competition Category.

NyiajYeeb Yaj Kiab· 2020

Macau Light Festival 2019 TVC TV Kev Tshaj Tawm

by Puzzle Lai Meng Tak

Client: Mirage Visuals

A' Design Award Nyiaj Winner in Yeeb Yaj Kiab Category

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Colors

The Design

About Macau Light Festival 2019 TVC TV Kev Tshaj Tawm

Macau Light Festival 2019 TVC yog ib qho kev tshaj tawm hauv TV uas tsim los txhawb Macao Light Festival. Zaj yeeb yaj kiab taug qab Mak Mak, tus mascot ncig xyuas teb chaws Macao, thaum cov neeg saib hauv zos thiab cov neeg tuaj xyuas tshawb nrhiav plaub txoj kev teeb pom kev thiab lub nroog Macao uas hloov pauv zuj zus. Qhov kev tshaj tawm no muab kev kaw duab tiag tiag, cov cuab yeej pom kev, motion graphics thiab peb-qhov ntsuas animation los sib xyaw. Cov yam ntxwv hauv zos raug tso tawm ua kev txhab kos duab. Qhov kev ua koob tsheej no raug nthuav tawm ua ib lub ncuav qab zib hnub yug loj, cim rau lub caij nyoog nees nkaum xyoo ntawm Macao Special Administrative Region.

The Recognition

About the A' Design Award Nyiaj

Macau Light Festival 2019 TVC TV Kev Tshaj Tawm yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Macau Light Festival 2019 TVC TV Kev Tshaj Tawm xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Macau Light Festival 2019 TVC TV Kev Tshaj Tawm yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Themed as explore the light this year, Macao tourism mascot mak mak will join local and visiting spectators to explore four glittery routes and Macao’s evolving cityscape over the last two decades through different angles in the art of light. The adventure will be reminiscent of stories and memories belonging to the people of Macao, and evoke the joy brought by celebrations of the 20th anniversary of the establishment of the Macao sar.
Dimensions & Packaging: HD 1920X1080 Video
Tags: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Production Technology: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Design Challenge: The concept of turning the entire Light Festival into a giant birthday cake, was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Research: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival and with the 20th anniversary of Macao's return to the motherland, after repeated reflections, finally decided to create a birthday party, every Macao residents and visitors together to participate in this meaningful moment!
Inspiration: Coincides with the 20th anniversary of Macao's return to the motherland, our vision lighting section is like a whole birthday celebration, invites Macao residents and visitors together to participate in this meaningful Hing lighting celebration! By participating in different themed lighting installations, 3D mapping, interactive games, etc., it is like being in a giant birthday cake, following the footprint of light, feeling the festival atmosphere layer by layer!
Project Duration: The project started in October 2019 in Macau and finished in November 2019 in Macau, and was exhibited in Macau in December 2019.
Operation Flow: Video file can be operated in every video player
Patents: Copyrights belong to MIRAGE VISUALS 2019.
Team Members: Client：Macao government tourism office
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simmy Cheong
Drone Operator：Simon Ma
3D Animation: SPICY Banana, Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：Ellison Lau