Debes Intervenir Kev Ceev Faj Ntawv Tshaj Tawm los ntawm Eduardo Walles

Qhov qauv tsim Debes Intervenir Kev Ceev Faj Ntawv Tshaj Tawm los ntawm Eduardo Walles yog tus yeej muaj nqis heev ntawm qhov khoom plig 2020 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2020

Debes Intervenir Kev Ceev Faj Ntawv Tshaj Tawm

los ntawm Eduardo Walles

Tus Neeg Siv: tApp

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

8,862

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #101449

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Debes Intervenir Kev Ceev Faj Ntawv Tshaj Tawm

Debes Intervenir yog ib qho kev tshaj tawm ntawv kev nyab xeeb hauv chaw ua haujlwm tsim los rau ib lub tsev kag ntaub ntawv. Cov ntawv tshaj tawm no qhia txog kev siv tsim thiab kev siv yuam kev ntawm cov cuab yeej thiab chaw ua haujlwm. Txhua ib zaj dab neeg tsom rau lub sijhawm ua ntej yuav muaj kev phom sij tshwm sim. Ib txoj kev qauv comic raug siv los tsim kev sib raug zoo thiab kev nkag siab meej rau cov neeg ua haujlwm. Ib tug cim duab kos qhia cov neeg ua haujlwm hla txhua yam lus qhia. Daim kos duab raug kos siv cov cuab yeej vector illustration los khaws lub kab organic thiab me me, tom qab ntawd rau xim thiab teeb tsa siv software kho duab. Txhua daim ntawv tshaj tawm raug luam tawm rau ntawm styrene thiab muaj qhov ntev 900 rau 600 millimeters.

Qhov Lees Paub

Txog A' Design Award Hlau

Debes Intervenir Kev Ceev Faj Ntawv Tshaj Tawm yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Debes Intervenir Kev Ceev Faj Ntawv Tshaj Tawm xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Debes Intervenir Kev Ceev Faj Ntawv Tshaj Tawm tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Debes Intervenir is the result effort to take care of all the staff,
regardless of range in the work areas. In this campaign, the tApp team seek to represent the correct and incorrect use of tools and facilities, underlining as an axis the key moment when something is about to go very wrong. The comic style turned out to be the approach channel towards the workers to generate a friendly, peaceful and pleasant bond.
Qhov Loj & Ntim: Styrene 900 mm X 600 mm. Depth. 50
Cov Ntsiab Lus: Workers, Plants, Companies, Communication, Security, Colorful, Artwork, Agency, Strategy, internal, design, illustration, comic, poster
Thev Naus Laus Zis Tsim Khoom: For this project the tApp team decided to use the illustration tools that has Animate, because they needed a quality of organic, loose stroke and at the same time vectorized, for the graphic style they were looking for. For this reason tApp had to leave out to Illustrator software. In the end for composition, adjustment, color, masks, assembly and output they worked in Photoshop.
Kev Sib Tw Tsim Qauv: tApp knew from the beginning that the idea of the comic would be the channel for the message, but to find the style, the character design as well as the different possibilities were delaying them. There were many selection rounds, first the internal ones as a team, and then those of the client. The way to polish every detail on characters was long and excessive in the amount of changes, since they always found new things to contribute.
Kev Tshawb Fawb: For the realization of this project the tApp team review and rely on many references about comics, bullet handling, textual language, colors and the design of characters; since these are the main thread of a narrative and it is in them in whom instruction falls on how actions should be performed in a work area, which is it the main theme of the campaign. They also analyze the way on how messages can be direct without hindering persuasion and learning and as tie them with the graphic part to finally close the message.
Kev Txhawb Siab: The comic style of the campaign is a resource that, due to its visual nature, allows an opening to reasoning much easier to digest, as well as a direct and logical understanding for the receiver without waiting for a scolding or opinion even when the message is.
tApp decided to used the colorful and exciting path of the comic world to generate empathy and engagement with the collaborators in the workplace.
Lub Sij Hawm Ua Hauj Lwm: The project started in September 2016 and finished in November 2016 in CDMX.
Txheej Txheem Ua Hauj Lwm: The comic phenomenon has always been a factor that invites to read and reason the messages described under this visual style. The idea of integrating a graphic character that guides plant workers under the facade of an illustration it turned out to be a more direct link and understandable to the receiver.
Cov Patent: None, everything was created form scratch.
Cov Tswv Cuab Pab: Creative Director: Rodrigo Romandia
Art Director: Eduardo Walles
Kev Qhuas Duab: None, everything was created form scratch.