Women of Wonder University Kev Txheeb Cim Kab Lag Luam by Salvita Bingelyte

Women of Wonder University Kev Txheeb Cim Kab Lag Luam by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2020

Women of Wonder University Kev Txheeb Cim Kab Lag Luam

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Tooj Winner in Duab Kos Category

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Colors

The Design

About Women of Wonder University Kev Txheeb Cim Kab Lag Luam

Women of Wonder University yog ib qho kev txheeb cim kab lag luam tsim los rau ib chav kawm kaum ob lub lis piam uas npaj cov poj niam kom npaj txhij rau lawv txoj hauj lwm thiab kev sib txawv ntawm lub neej yav tom ntej. Qhov kev txheeb cim no muab ob peb tsab ntawv thawj ntawm Women of Wonder los sib koom ua ib lo lus luv WoW, sau ua tus ntawv tuab. Xim pink qhia txog poj niam thiab kev cai, xim blue ci qhia txog kev qhib siab thiab kev pom taus, thiab xim blue tsaus qhia txog kev ntseeg siab thiab kev txawj ntse. Lub logo uas muaj xim siv rau saum daim iav dawb, thaum lub logo dawb siv rau saum daim iav ci. Tus qauv tsim no muab lub platform muaj kev pom tseeb thiab muaj zog heev.

The Recognition

About the A' Design Award Tooj

Women of Wonder University Kev Txheeb Cim Kab Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Women of Wonder University Kev Txheeb Cim Kab Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Women of Wonder University Kev Txheeb Cim Kab Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: WoW University is a twelve week course offered through an innovative platform, packed with theory and practice to help every woman get started in her life long journey so they can be an even bigger WoW. The courses consist of practical and theoretical lessons about creativity, self discovery, collaboration and the realization of ideas, both online and at the university. These are key soft skills that will be more important than technical skills for a successful career in the future.
Dimensions & Packaging: The colored logo can be used on a white background, while bright backgrounds are best highlighted with a white logo.
Tags: University, women, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use bright colors. Pink symbolizes femininity and opportunity, light blue represents openness and perspective, and dark blue symbolizes trust and knowledge.
Design Challenge: To create a logo for a future women university that would stand apart from the regular universities.
Research: Inspired by women power, I created a modern, stylish and catchy university logotype. The bold, colorful and vivid style sets WoW University apart from other brands.
Inspiration: The Women of Wonder University is an innovative science platform designed to prepare women for future work, life balance. Gender inequality is growing and WoW wants women to grow and feel confident about their future. Professionals, professors, mentors and lifelong learning enthusiasts come together to share everything they know with students, the women of the future.
Project Duration: Started in November 2019 and finished December 2019 in Vilnius, Lithuania.
Operation Flow: I created a new logo and brand identity for the Women of Wonder University. The goal was to appeal to a new generation of women who are too busy to attend a full time university. The first letters of Women of Wonder are joined together to create a nice and powerful word abbreviation, WoW. With a strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Image Credits: Copywriter Erin Hope Stevens