Kt 5g Primary Function: Duab Puab Sab Nraum Zoov by Tist

Kt 5g Primary Function: Duab Puab Sab Nraum Zoov by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award Nyiaj in Kev Kos Duab Zoo thiab Kev Teeb Tsa Duab Kos Competition Category.

NyiajKev Kos Duab Zoo· 2020

Kt 5g Primary Function: Duab Puab Sab Nraum Zoov

by Tist

Client: Tist

A' Design Award Nyiaj Winner in Kev Kos Duab Zoo Category

34,190

Verified Award Winner

Verify Award Status for #102106

View at A' Design Award Press Release Award Badge

Colors

The Design

About Kt 5g Primary Function: Duab Puab Sab Nraum Zoov

KT 5G yog ib pab pawg duab puab sab nraum zoov uas raug txhim kho nyob rau plawv nroog Seoul, teb chaws Kaus Lim Qab Teb. Cov duab puab no qhia txog cov yam ntxwv tseem ceeb ntawm kev pab cuam sib txuas lus 5G, uas yog kev ceev ceev, kev qeeb tsawg thiab kev sib txuas dav dav. Cov xim ci ntsa iab, cov qauv thiab cov duab xub xib qhia txog kev sib txuas, kev ceev thiab kev ntws ntawm cov ntaub ntawv, thaum cov drone thiab kev tsav tsheb tus kheej hais txog cov kev siv paub zoo ntawm cov thev naus laus zis. Cov duab puab no yog muab cov phlaib hlau khoov thiab pleev, ces xaus rau kev pleev xim urethane. Cov duab puab me me kuj ua tau rooj zaum, yog li ntawd qhov kev txhim kho no tsim ib qho chaw so uas muaj kev kos duab nyob raws txoj kev taug kev uas muaj neeg coob coob.

The Recognition

About the A' Design Award Nyiaj

Kt 5g Primary Function: Duab Puab Sab Nraum Zoov yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Kt 5g Primary Function: Duab Puab Sab Nraum Zoov xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Kt 5g Primary Function: Duab Puab Sab Nraum Zoov yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Ushering in the commercialization of 5G service, Designtist installed sculptures that embodied KT 5G technology in collaboration with the pop art designer duo Craig & Karl. The main features of 5G service (ultra-high speed, ultra-low latency, hyper connectivity) were shaped into dynamic design, vivid colors and patterns. 5G technology connecting the world was modernly reinterpreted with drones and autonomous driving, and various arrow images expressed the connectivity, speed, and data flow.
Dimensions & Packaging: 1.5T SUS + urethane paint / 32m*6.8m
Tags: 5G, Craig and Karl, Outdoor sculpture
Production Technology: Since sculptures over 3m high had to be organically combined, it was manufactured by bending and welding the steel plates. Huge efforts and time were required to mask the changing parts of each color. While the structure itself was simple, we did our best to express the unique form of the sculpture.
Design Challenge: It was a new challenge to produce a service that had not been commercialized yet and unfamiliar to the public as a design sculpture. We studied KT's 5G service and designed scenes to effectively show the service. We chose the method to reconstruct and redesign the scenes that we directed with the artist duo Craig & Karl by using their expression style for the customer-friendly expression.
Research: In line with the commercialization period of 5G service, an iconic production was planned. We decided to collaborate with Craig and Karl, the duo who has a public profile, for designing diagrams of difficult communication services and drawing public appeal. Except for the technical aspects of each service, the real-life areas familiar to the customers were mainly expressed, and the arrows and lines were mostly used to express flow and speed visually.
Inspiration: We paid attention to the characteristics of the duo’s style of expression. We were inspired by the images they created, and wanted to express them to describe 5G services clearly.
Project Duration: Oct 2018 ~ Present, Outside of KT head office located in Gwanghwamun, Korea
Operation Flow: In order to effectively express KT's 5G service with sculptures that were going to stand at the center of Seoul, South Korea, we have collaborated with the artist duo Craig and Karl. Based on the artists’ expression style, the main features of the service were directed, and embodied in the unique form of the artists. Since sculptures were installed on a moving route of many citizens, small sculptures played the role of benches, and next to each sculpture a POP describing the meaning of the service was placed together. The public could easily understand KT's 5G service in an artistic resting space.
Team Members: TIST, Client : KT and Illustrator : Craig and Karl