Pizzamax Kev Txhawb Npe Lag Luam by Salvita Bingelyte

Pizzamax Kev Txhawb Npe Lag Luam by Salvita Bingelyte is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2020

Pizzamax Kev Txhawb Npe Lag Luam

by Salvita Bingelyte

Client: Salvita Design

A' Design Award Tooj Winner in Duab Kos Category

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Colors

The Design

About Pizzamax Kev Txhawb Npe Lag Luam

Pizzamax yog ib qho kev txhawb npe lag luam rau ib pab tsev noj mov pizza me me hauv tebchaws Lithuania. Qhov kev txhawb npe qub tau sib xyaw ntau hom duab thiab tsis tau muab ib qho kev nkag siab tseeb rau cov neeg yuav khoom txog lub npe lag luam. Kev tsim dua tshiab siv ib lub cim (logo) uas yooj yim dua, muaj xim liab, dub, thiab dawb, uas yog cov xim cuab kev sib txuas nrog pizza Italian qub. Cov lus "pizza" thiab "max" tau muab tso rau ob sab txawv ntawm cov npav lag luam thiab cov thawv pizza. Cov tsiaj ntawv M thiab X muaj kob nkhaus uas qhia txog cov neeg ua ncuav pizza nqa lawv cov pizza los ntawm txhais npab ncaj. Kev txhawb npe no tau siv rau ntawm cov npav lag luam, ntawv sau lus, thawv pizza, thiab khaub ncaws.

The Recognition

About the A' Design Award Tooj

Pizzamax Kev Txhawb Npe Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Pizzamax Kev Txhawb Npe Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Pizzamax Kev Txhawb Npe Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The initial visual identity had been thrown together in a rush, and was a mishmash of graphic styles as the founders were focused on getting the business up and running. Because of this, the customer experience was largely unbranded, you got your food and that was it. What makes the redesign unique is how the words, pizza and max, are displayed on different sides of business cards and pizza boxes.
Dimensions & Packaging: I created business cards, letterhead, pizza box and clothing branding.
Tags: Pizza, pizzeria, rebrand, visual identity, logo, branding, graphic design, Salvita Design, Lithuania
Production Technology: I opted to use classic colors on white and black backgrounds.
Design Challenge: The challenge was to redesign a brand that would retain current customers, but be more memorable and inviting to new customers.
Research: With strong color combination and bold lettering, the new brand creates high visibility, energy and spontaneity.
Inspiration: Pizzamax is a small pizza restaurant chain in Lithuania. They were established ten years ago, but the packaging and branding was not resonating with the market, so it was time for new branding. The name of the pizzeria also changed. Originally it was the Lithuanian word for pizza, unrecognizable to non native speakers. Now the name is universal, clearly readable and understandable for everyone. Pizzamax wanted to remind customers that they walk the line between good value and good food.
Project Duration: Started in June 2019 and finished October 2019 in Vilnius, Lithuania.
Operation Flow: The logo was simplified and supported by a simple and clear visual identity. I wanted to keep the classic Italian pizza colors, red and black, but make the brand modern and expressive. I brought in a bit of playfulness by giving the M and X letters curved ends, representing people, specifically bakers who carry pizzas with straight arms. It also symbolizes that you can go for a quick and delicious meal.
Image Credits: Copywriter Erin Hope Stevens