Dengo 80g Thooj Khob Noom Chocolate by Brazil & Murgel Design Studio

Dengo 80g Thooj Khob Noom Chocolate by Brazil & Murgel Design Studio is a highly esteemed winner of the very prestigious 2020 A' Design Award Kub in Tsim Zaub Mov, Dej Haus thiab Kev Ua Noj Ua Haus Competition Category.

KubKev Ua Noj· 2020

Dengo 80g Thooj Khob Noom Chocolate

by Brazil & Murgel Design Studio

Client: Dengo Chocolates

A' Design Award Kub Winner in Kev Ua Noj Category

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Verified Award Winner

Verify Award Status for #102969

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Dengo 80g Thooj Khob Noom Chocolate

Dengo 80g yog ib thooj khob noom chocolate uas tsim rau Dengo Chocolates. Tus duab txaug no sawv cev rau tej yam ntawm Hav Zoov Atlantic nyob Bahia, Brazil, qhov chaw uas sau cov cacao, xws li nplooj qhuav, nplooj ntoo thiab noob. Cov npoo nkhaus muab cov kab ob-sab thiab peb-sab los ua ke, yog li qhov ntim ci ntsa iab ua rau qhov kaj ci thoob plaws thooj khob noom. Thooj khob noom no tsim hauv cov pob puab polycarbonate uas ua los ntawm cov qauv aluminium txiav nrog tshuab CNC, uas tuav tau cov kab me me thiab cov kab nkhaus. Qhov tuab sib txawv ua rau muaj lub suab lov nrov ntxhias thaum muab thooj khob noom lov.

The Recognition

About the A' Design Award Kub

Dengo 80g Thooj Khob Noom Chocolate yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Dengo 80g Thooj Khob Noom Chocolate xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Dengo 80g Thooj Khob Noom Chocolate ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Since a glossy chocolate tells a lot about its quality, the shape was designed in order to treat the light as something tangible. The light is explored on a surface that results from a combination of 3D and 2D lines, creating volumes and shapes that portray elements from the Atlantic Forest, where Dengo's cacao is harvested. The chocolate becomes a sculpture that represents seeds, fruits and leaves in an effort to inspire, create brand recognition and convey the brand's message to the consumer.
Dimensions & Packaging: 80g / Width 80mm x Depth 180m x Height 8 mm (aprox)
Tags: Cocoa, Chocolate, edible, Brazil & Murgel, organic, Brazilian Atlantic forest, cacao, Dengo, Brazil, Bahia
Production Technology: After the first creative steps, which included roughs and hand-carved wax modeling, it was developed the digital model to generate the moulding templates in CNC machined aluminum. This templates were used to manufacture polycarbonate chocolate moulds that guarantees high fidelity of the lines, curves and surfaces, as well as the high-polished finishing of the chocolate.
Design Challenge: Dengo aims for real environmental and social impact through a short production chain, valuing the cocoa farmer's work. Besides, the brand has a spontaneous visual and verbal identity, with a very strong Brazilian identity and style. Therefore, it was essencial that the bar it self should tell the story about it's origin, as well as disrupting the monotony found in ordinary chocolate bars in order to reflect authenticity, spontaneity and the Brazilianness found in the brand's personality.
Research: The first of many layers of research is the origin of Dengo's cacao: the cabruca, a traditional cocoa agroforestry system, located in the heart of the Atlantic Forest in Bahia, Brazil. In cabruca, cacao trees are cultivated under tall native species that filter access to light, and promote an active cycle of organic matter, enriching the soil with water and nutrients. Interviews with cocoa farmers, images and visits to the Atlantic Forest were a rich complement for the creation of the concept.
Inspiration: The design represents elements found in the Atlantic Forest, the origin of Dengo's cacao, such as dry leaves on the ground, foliage of the tall trees that provide an interesting play of light and shadow, and a variety of seeds. The aesthetics is also influenced by Tarsila do Amaral and Lasar Segall, two of the leading Brazilian Modern Artists. Some key characteristics of their work guided to an expressive style, consistent with what had already been created for the brand in previous projects.
Project Duration: The project took place in Sao Paulo, between May and October 2018.
Operation Flow: Dengo Chocolate Bar should be intensely perceived through all the senses. Firstly, the bar comes as a surprise after opening its wraps, presenting an unpredictable shape. The vision engages the perception of high quality chocolate by it's polished surface, as the shape communicates the cacao's origin. Secondly, the dynamic thickness allows a crisp snap, which means it is a well-tempered chocolate and provides a good biting experience that enhances the perception of the flavor as well.
Patents: n/a
Team Members: Creative Director and Designer: Fabio Brazil
Creative Director and Designer: Henrique Murgel
Technical Developer: Alexandre Soong (Atom Studios)
Technical Developer: Hulk Giannelli (Atom Studios)
CEO and Co-Founder at Dengo: Estevan Sartoreli
Head of Operations at Dengo: Gustavo Raguzzani
Maintenance and Project Manager at Dengo: Jhonata Carvalho
Chocolatiere at Dengo: Luciana Lobo
Image Credits: Image #1: Rubens Kato
Image #2: Estudio Gastronomico
Image #3: Estudio Gastronomico
Image #4: Diego Cagnato
Image #5: Diego Cagnato