Preludes Kev Ua Yeeb Yaj Kiab Sib Xyaw by Matthew Rankin

Preludes Kev Ua Yeeb Yaj Kiab Sib Xyaw by Matthew Rankin is a highly esteemed winner of the very prestigious 2020 A' Design Award Hlau in Tsim Yeeb Yaj Kiab, Vis Dis Aus thiab Duab Txav Competition Category.

HlauYeeb Yaj Kiab· 2020

Preludes Kev Ua Yeeb Yaj Kiab Sib Xyaw

by Matthew Rankin

Client: Matthew Rankin

A' Design Award Hlau Winner in Yeeb Yaj Kiab Category

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The Design

About Preludes Kev Ua Yeeb Yaj Kiab Sib Xyaw

Preludes yog ib qho yeeb yaj kiab luv luv sib xyaw ntau hom, tsim los ntawm nqe paj huam muaj tib npe los ntawm T.S. Eliot. Zaj yeeb yaj kiab siv sijhawm ib feeb yim second thiab muab Eliot cov duab piv txog nrog ib zaj suab paj nruag tshiab tsim tshwj xeeb. Cov screen sib txuas los ntawm lub ntsiab lus thiab suab nrov, tsis yog los ntawm ib hom duab tib yam. Txoj hauj lwm no sib xyaw 2D thiab 3D animation, tsim los ntawm Cinema 4D, ua kom pom zoo (rendered) nrog Redshift thiab muab sib xyaw ua ke rau hauv After Effects. Cov duab saum nruab ntug hloov mus rau theem kev, qhov chaw cov neeg taug kev sib hla dhau ntawm lwm tus tom qab lub screen. Zaj yeeb yaj kiab qhia txog kev nyob niaj hnub no dhau ib phau ntawv qub.

The Recognition

About the A' Design Award Hlau

Preludes Kev Ua Yeeb Yaj Kiab Sib Xyaw yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Preludes Kev Ua Yeeb Yaj Kiab Sib Xyaw xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Preludes Kev Ua Yeeb Yaj Kiab Sib Xyaw tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Preludes is a mixed media collaborative animation based on a poem by T.S. Eliot. The process involved the poem being chosen by the producer, who then invited a musician to compose a one-minute piece which was handed off to me to provide to create visuals on both the the words of Eliot and the music.
Dimensions & Packaging: Duration: 1-minute, 08-seconds
Tags: poetry, animation, motion graphics, 2D, 3D, after effects
Production Technology: Preludes utilizes both 2D and 3D animation all composited in After Effects. The scenes with 3D were done in Cinema 4D and rendered using Redshift. It also uses several After Effects plugins such as Video Copilot's Sabre, Rowbyte's Plexus, and Red Giant's Particular and Form.
Design Challenge: The challenge became putting the many ways this manifests into only one-minute and matching those visuals to an already created musical composition. And that's how an aerial view helps to alienate us from the tracking signals on the street and we are suddenly shifted to street level view to see faceless people bumping into one another with screens blocking the vision.
Research: For this project the research fairly straightforward. It started with a cursory reading of the poem, Preludes by T.S. Eliot, and listening to the soundtrack created by Angus Macrae. I listened to the audio repeatedly to let it sink into my memory and to help with visualizing general concepts. This was followed by seeking out deeper analysis of the poem so that I better understood the themes, ideas, and symbols. While I could certainly have skipped this step it was profoundly important as I went along and was searching for visual fragments to add to the density of the piece.
Inspiration: Preludes is based on T.S. Eliot's poem of the same name and a one-minute musical soundscape provided to me and composed by Angus Macrae. The whole project was organized by a group called Campfire Poetry that uses poetry as away to promote collaborations between musicians and animators.
Project Duration: The project was started 20 December 2019 in New York City and completed in February 2020.
Operation Flow: I was immediately drawn into Eliot's non-narrative and slightly abstract form, even though he was describing a very defined and concrete world. I took that as an opportunity to create scenes that were thematically, but not necessarily aesthetically, connected. Instead, I chose to let Macra's soundtrack be the connective tissue weaving together Eliot’s view with my own as I explore how our modern world looks and feels in the context of Eliot’s ideas.
Team Members: Director/Animator: Matthew Rankin
Producer: Max Rothman
Music/Sound: Angus Macrae