Cut and Paste Branding los ntawm Lisa Winstanley

Qhov qauv tsim Cut and Paste Branding los ntawm Lisa Winstanley yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Kub hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

KubDuab Kos· 2021

Cut and Paste Branding

los ntawm Lisa Winstanley

Tus Neeg Siv: Lisa Winstanley

Tus Yeej A' Design Award Kub hauv Pawg Duab Kos

75,962

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #103530

Tshawb Xyuas Ntxiv Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Cut and Paste Branding

Qhov project toolkit, Txiav thiab muab tshuaj txhuam: Tiv thaiv Visual Plagiarism, hais txog lub ntsiab lus uas tuaj yeem cuam tshuam rau txhua tus neeg hauv kev lag luam tsim thiab tseem pom kev plagiarism yog ib lub ntsiab lus uas tsis tshua tham. Qhov no tuaj yeem yog vim qhov tsis meej ntawm kev siv los ntawm cov duab thiab luam tawm los ntawm nws. Yog li ntawd, qhov project no xav tau dab tsi yog coj kev paub txog cov cheeb tsam grey nyob ib puag ncig kev pom kev plagiarism thiab tso qhov no nyob rau hauv pem hauv ntej ntawm kev sib tham nyob ib ncig ntawm creativity.

Qhov Lees Paub

Txog A' Design Award Kub

Cut and Paste Branding yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Cut and Paste Branding xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Cut and Paste Branding ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Qhov Loj & Ntim: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Cov Ntsiab Lus: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Thev Naus Laus Zis Tsim Khoom: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Kev Sib Tw Tsim Qauv: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Kev Tshawb Fawb: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Kev Txhawb Siab: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Lub Sij Hawm Ua Hauj Lwm: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Txheej Txheem Ua Hauj Lwm: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Cov Patent: Copyrights belong to Lisa Winstanley, 2020
Cov Tswv Cuab Pab: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Kev Qhuas Duab: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng