Typotect Kev Cim Npe Ntawv Kev Lag Luam by Seulah Choi

Typotect Kev Cim Npe Ntawv Kev Lag Luam by Seulah Choi is a highly esteemed winner of the very prestigious 2020 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2020

Typotect Kev Cim Npe Ntawv Kev Lag Luam

by Seulah Choi

Client: Seulah Choi

A' Design Award Tooj Winner in Duab Kos Category

11,550

Verified Award Winner

Verify Award Status for #104366

View at A' Design Award Press Release Award Badge

Colors

The Design

About Typotect Kev Cim Npe Ntawv Kev Lag Luam

Typotect yog ib qho kev cim npe ntawv kev lag luam uas tsim los rau ib lub tsev khaws puav pheej kev kos duab niaj hnub uas muab rau tes haujlwm ntawm Piet Zwart, ib tug neeg ua ntej hauv kev tsim kho niaj hnub (modernism). Lub npe muab ob lo lus typography thiab architect sib txuas ua ke, qhia txog ob thaj chaw uas Piet Zwart tau ua haujlwm. Kev cim npe no rov muab peb yam ntsiab lus pom hauv nws tej duab tsim los piav dua tshiab: peb cov xim tseem ceeb (primary colors), tej kab me me ncaj, thiab tej duab tiaj tus uas muab tso rau hauv qhov chaw qhib. Ib txoj kab liab me me tshwm ntawm sab saum toj ntawm txhua yam siv, thaum xim xiav thiab xim daj muab ntxuav rau hauv tej duab tiaj tus. Qhov kev cim npe no yog ua raws li kev luam ntawv thiab siv rau ntawm tej ntawv xov xwm (posters), npe card, tej yuam sij (tickets), thiab tej sticker rau ntsa loog.

The Recognition

About the A' Design Award Tooj

Typotect Kev Cim Npe Ntawv Kev Lag Luam yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Typotect Kev Cim Npe Ntawv Kev Lag Luam xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Typotect Kev Cim Npe Ntawv Kev Lag Luam ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'TYPOTECT' is a modern museum of 'Piet Zwart' who was a pioneer of modernism. The name of the museum is a mixed word with 'Typography' and 'Architect', due to his designer career. He used 3 primary colors, line and plane shape in his works. By reinterpreting his works, the identity of 'TYPOTECT' museum has designed. Modernism designers are still inspirationing many designers these days and I thought reinterpreting his works could give more inspirations to many people.
Dimensions & Packaging: This are print-based works. Poster was worked in 594(mm)x841(mm) but could be change in a same ratio. Name card is basically 50(mm)x70(mm).
Tags: branding, identity, communication, design, art museum, modern museum, museum, graphic, graphic identity
Production Technology: It is mostly print-based brand identity design. It could be printed on the paper(for example, namecard and ticket), or on a sticker so it can be decorated on the wall.
Design Challenge: After done with finding out the characteristics of his works and reinterpreting it, it was challenging how I could make this brand identity not only looking and feeling like his original works and careers but also new modern design museum. I tried to make it simple and kept using a linear shapes to show his work identity.
Research: For this project, I tried to go to all the modern museums in Newyork City. It gave me an idea of why people enjoys modern art and what makes people feel interesting about it. Also I researched about Piet Zwart by googling him and looking up by books. Basically he was famous designer so it was easy to find his pieces but it was hard go know his personal insights and thoughts. Reading books and some instructions about his design pieces helped me finding out and making up the identity of TYPOTECT museum. In conclusion, I could find out his main characteristics inside his works and could reinterpret his works for new type of modern museum branding.
Inspiration: When I was in NewJersey, studying graphic design, I learned about Piet Zwart who was known as a pioneer of modernism. I thought his works were very unique and shows his identity very well. He only used 3 primary colors mostly in his works. Also using a linear shapes and composition in his works were very attractive to me because he actually was a typo&graphic designer and also an architect. Inspired by this, I thought it would be fun interpreting his pieces and making an identity of Piet Zwart.
Project Duration: The project was started in 2016 in NewJersey and finished in March, 2020. The reason why it took so long is because I wanted to keep developing it and renewal it to keep it in the trend. The latest version of the proeject won the Silver Winner in Asia Design Prize 2019.
Operation Flow: Main characteristics of the project is using 3 primary colors, a linear shape and making a composition in the space. The light line which is mostly used with color red on the top of every brand application must used very thin stroke. Also color-based pain shape is better using color blue and yellow because it's less outlooking then red. Plain shape, reshaped square and a line must be used in logo with 3 main colors.