Less Is More Chaw Muag Khoom by Yang Song and Zhou Yu

Less Is More Chaw Muag Khoom by Yang Song and Zhou Yu is a highly esteemed winner of the very prestigious 2021 A' Design Award Tooj in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

ToojSab Hauv· 2021

Less Is More Chaw Muag Khoom

by Yang Song and Zhou Yu

Client: Shenzhen Asymptote Architectural Design Co., Ltd.

A' Design Award Tooj Winner in Sab Hauv Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Less Is More Chaw Muag Khoom

Less Is More yog ib lub chaw muag khoom nyob rau hauv nruab nrab ntawm lub nroog Wenling. Sab hauv tsev muaj 380 metos square thiab muab tso rau ob theem uas tseem ywj pheej tab sis pab txhawb ib leeg thiab ib leeg. Kev yooj yim yog qhov coj lub tswv yim tsim, thiab cov khoom teeb tsa geometric art hloov cov khoom zoo nkauj nyuaj. Cov chaw dav dav uas tsis muaj dab tsi ua rau lub teeb qhia lub chaw. Thaj chaw tos txais qhua muab tso rau ib sab, yog li cov neeg tuaj xyuas thawj zaug pom lub rooj xibtebteev loj. Ib lub thawv marble thiab phab ntsa nyob tom qab uas yooj yim tshaj plaws, cov nroj tsuag ntsuab thiab cov khoom teeb tsa dai ua kom sab hauv tsev tiav zoo.

The Recognition

About the A' Design Award Tooj

Less Is More Chaw Muag Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Less Is More Chaw Muag Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Less Is More Chaw Muag Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This project, Huahong Shi Dai Jiu Zhu, located in the center of Wenling City, presents the trend of simplicity and cleanliness in the language of space design. It replaces complex elements with geometric artistic installations, leaving abundant blank space in the rooms, where light grows in harmony with space, and expresses the artistic conception of space that "simplicity" is "minus".
Dimensions & Packaging: 380 Sqm
Tags: Sales Center, Simplicity, Cleanliness, Modern Art, Fashion
Production Technology: Unlike the designs of other sales offices, the reception area is not the first visual focus for customers when they step into the space. By sidelining the reception area, the visual design attracts the attention of customers straightly to the grand sand table as soon as they enter the first-floor space. Nevertheless, the designer does not ignore the details in the design of the reception area. Unified and minimalist marble reception counter and background wall give customers a clue to the overall style of the space design as they enter.
Design Challenge: The challenge of this project is the structural limitations of the building and the limitations of the spatial heights; and how to rationalize the spatial dynamics and sense of scale.
In terms of functionality and aesthetic design, this 380 sqm sales office was designed to be two floors. The spaces on the upper and lower floors are independent of each other and have spatial needs to support each other, together fulfilling the mission of this project.
Research: Located in the middle of coastal Zhejiang Province, Taizhou Wuling City, with its unique geographical location, is known as "the first place of the dawn of the new millennium and the first dawn of the new century in mainland China", and has also nurtured the city's spirit of tolerance and openness, forward-looking and enterprising. This project, located in the middle of the city of Wenling, between the natural seclusion of Jiulong Lake Wetland Park and the bustling modernity of Yintai Shopping Center, blossoms with its own unique color.
Inspiration: A city's undertones and spirituality can be glimpsed in the architectural space, and the development of the city and its buildings and interior spaces have always been complementary to each other. Based on the philosophical proposition of the relationship between the city and the times, this project in Wenling, attempts to address the frontier spirit and future direction of a city through a spatial art installation.
Project Duration: The project finished in January 2020 in Wenling.
Operation Flow: In the square interior space, several artificial green plants are placed against a white background wall on one side. The green vitality breaks the pure white, refreshing the atmosphere in an instant. The pendant art installations come straight down from the upper floor to fill the monotony of space. The sunken irregular black sphere artwork joins to make the white and green brighter. On the other side of the room, several lines of large characters on the location of the superior project are embedded to look simple and steady, adding a business touch.
Team Members: Yang Song
Zhou Yu
Wang Maoyu
Image Credits: Image #1: Photographer Da Wei, Less Is More, 2020.
Image #2: Photographer Da Wei, Less Is More, 2020.
Image #3: Photographer Da Wei, Less Is More, 2020.
Image #4: Photographer Da Wei, Less Is More, 2020.
Image #5: Photographer Da Wei, Less Is More, 2020.