Mi Temple of Heaven Builder Packaging Kev Ua Thoob Pob Toys Ntim Khoom by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award Tooj in Tsim Ntim Khoom Competition Category.
ToojNtim Khoom· 2021
Mi Temple of Heaven Builder Packaging Kev Ua Thoob Pob Toys Ntim Khoom
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
A' Design Award Tooj Winner in Ntim Khoom Category
Verified Award Winner
Verify Award Status for #106355The Design
About Mi Temple of Heaven Builder Packaging Kev Ua Thoob Pob Toys Ntim Khoom
Mi Temple of Heaven Builder Packaging yog ib lub thoob ntawv ntim rau ib qho khoom ua si ntawm cov thib pob (building block toy). Sab nraud ntawm lub thoob qhia lub Hall of Prayer for Good Harvest los ntawm cov kab kos me me, thiab tus qauv teeb tsa uas muaj chaw dawb ntau ua rau daim duab zoo kaj siab thiab nyob ntsiag to. Lub qauv sib txuas ua ke qhia thiab thoob ntim ua ib lub thawv xwb. Thaum qhib lub kaum sab saud, yuav pom ib lub qhov rooj luam tawm uas qhia txog keeb kwm ntawm Suav teb cov kev txuas ntoo raws li kev cai qub (traditional Chinese wood joinery), thiab muaj cov npe ntawm txhua yam khoom nyob rau sab tom qab. Tom qab lub qhov rooj, cov hnab thib pob raug muab teeb tsa ua ntau txheej. Lub qauv sab hauv tuaj yeem rho tawm thiab siv rov qab ua lub thawv khaws khoom.
The Recognition
About the A' Design Award Tooj
Mi Temple of Heaven Builder Packaging Kev Ua Thoob Pob Toys Ntim Khoom yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Mi Temple of Heaven Builder Packaging Kev Ua Thoob Pob Toys Ntim Khoom xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Mi Temple of Heaven Builder Packaging Kev Ua Thoob Pob Toys Ntim Khoom ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
- Dimensions & Packaging
- Packaging Size: 403x301x155mm
- Tags
- Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
- Research
- The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
- Inspiration
- Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
- Project Duration
- The project started in March 2020 and finished in May 2020 in Beijing, China
- Operation Flow
- The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. - Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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