Guo Cui Wu Du Suav Baijiu by Xiongbo Deng

Guo Cui Wu Du Suav Baijiu by Xiongbo Deng is a highly esteemed winner of the very prestigious 2023 A' Design Award Platinum in Tsim Ntim Khoom Competition Category.

PlatinumNtim Khoom· 2023

Guo Cui Wu Du Suav Baijiu

by Xiongbo Deng

Client: Shenzhen Yanzhi Brand Management Consulting Co.,Ltd.

A' Design Award Platinum Winner in Ntim Khoom Category

7,463,222

Verified Award Winner

Verify Award Status for #141597

View at A' Design Award Press Release Award Badge

Colors

The Design

About Guo Cui Wu Du Suav Baijiu

Cov khoom plig dawb no, npe hu ua Guocui Wudu, yog los ntawm Henan Xeev, Suav. Cov cawv yog tsim los ntawm tsib cov khoom siv tshuaj hauv Suav teb uas tau tsau thiab brewed. Hauv kev ua lag luam, cov khoom sib tw ntau dua los yog tsawg dua muaj qee cov dregs sab laug thaum lub sij hawm brewing. Los ntawm qhov sib txawv, qhov muag khoom loj tshaj plaws ntawm cov khoom no yog tias los ntawm ntau cov txheej txheem, purity ntawm cov cawv kwv yees zero- impurity xeev, uas ua rau cov neeg siv khoom muaj kev ruaj ntseg zoo dua. Yog li ntawd, cov neeg tsim qauv txiav txim siab "kev huv huv"; raws li lub ntsiab lus tseem ceeb ntawm pob tsim los ua kom pom qhov loj tshaj plaws.

The Recognition

About the A' Design Award Platinum

Guo Cui Wu Du Suav Baijiu yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Guo Cui Wu Du Suav Baijiu qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Guo Cui Wu Du Suav Baijiu yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This white spirit product, named Guocui Wudu, is from Henan Province, China. The liquor is made from five traditional Chinese medicinal materials that are soaked and brewed. On the market, competitive products more or less contain some dregs left during the brewing process. By contrast, the biggest selling point of this product is that through multiple processes, the purity of the liquor approximates to a zero-impurity state, which gives consumers a stronger sense of security.
Dimensions & Packaging: Width：130mm x Depth:120mm x Height：300mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packing design, Illustration
Production Technology: To give the feeling of cleanliness, a blue transparent glass bottle is designed as the container; and the label printed with the product name is separately displayed by being hanged on the bottle cap.
Design Challenge: The most difficult point is that designer hope to keep the simplicity and transparency of the bottle as much as possible. Finally, designer creatively put the product name and other information on the bottle cap.
Research: Designer find that Chinese Baijiu is criticized for its design, which is very rustic and backward. At the same time, traditional Chinese medicine also suffered the same treatment, so when designer
were asked to do packaging design for such a Baijiu with both factors, designer hoped to break people's inherent cognition of these two factors and let people enjoy a different Oriental beauty.
Inspiration: Ancient oriental philosophy and aesthetics.And some Chinese martial arts novels have brought us inspiration.Designer will find that the final appearance confirms what designer said.
Project Duration: The project started in June 2018 in ShenZhen and finished in August 2020 in ShenZhen.
Operation Flow: First create a good concept, then draw the drawings, select the best scheme, and then design and make. After the design scheme is established, it is proofing. The proofing link has gone through three times, and finally runs in to produce high-quality products.
Image Credits: Illustrator:Xiongbo Deng