Deji Cultural Complex Tsev khaws puav pheej by Masato Kure and Masashi Ota

Deji Cultural Complex Tsev khaws puav pheej by Masato Kure and Masashi Ota is a highly esteemed winner of the very prestigious 2023 A' Design Award Platinum in Tsim Chav Sab Hauv thiab Kev Nthuav Qhia Competition Category.

PlatinumSab Hauv· 2023

Deji Cultural Complex Tsev khaws puav pheej

by Masato Kure and Masashi Ota

Client: The Triangle.jp Co., Ltd

A' Design Award Platinum Winner in Sab Hauv Category

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Verified Award Winner

Verify Award Status for #141008

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Colors

The Design

About Deji Cultural Complex Tsev khaws puav pheej

Deji Cultural Complex muab kev sib txuas ntawm kev kos duab kab lis kev cai thiab cov chaw ua lag luam. Nws muaj rau lub chaw dav dav suav nrog tsev khaws puav pheej kos duab, tsev khaws puav pheej, tsev muag ntawv, khw, thiab chaw haus kas fes nyob rau saum pem teb 7300 m2. Kev nyob ua ke ntawm cov chaw no tso cai rau cov neeg tuaj saib tuaj nres ntawm ib qho chaw uas lawv yuav tsis tau mus xyuas. Qhov uas ua rau The Triangle. JP's kev tsim tshiab yog tias lawv tau tshem tag nrho cov phab ntsa nruab nrab ntawm cov chaw. Los ntawm kev tshem cov phab ntsa faib, nws tso lub chaw kom tsis muaj ciam teb ntawm sab hauv thiab sab nraud muab cov neeg tuaj saib me ntsis "saib ua ntej" ua ntej nkag mus rau hauv qhov chaw.

The Recognition

About the A' Design Award Platinum

Deji Cultural Complex Tsev khaws puav pheej yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Deji Cultural Complex Tsev khaws puav pheej qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Deji Cultural Complex Tsev khaws puav pheej yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: DEJI Cultural Complex is a new type of entertainment venue that provides a fusion of cultural arts complex and commercial facility on its top 7300m2 floor. The place has sophisticated yet inviting ambiance since there is no walls between each area. Eliminating entire walls freed the space from having the boundaries between inside and outside that giving customers a little preview before entering the space. The entire design reflects the culture, people, and the city of Nanjing. Therefore, visiting this complex easily becomes part of their lifestyle.
Dimensions & Packaging: DEJI Cultural complex has six extensive facilities including an art museum, a museum, a bookstore, shops, and a cafe on its top 7300m2 floor.
Tags: museum, art, interior design, commercial interior, contemporary art
Production Technology: The innovation of our design is that we entirely got rid of walls between spaces. By eliminating partitions, it freed the space from having the boundaries between inside and outside that gives customers a little preview before entering the space. Two main ideas have used to eliminate the boundaries. First is water. We installed large water basins at the entrance instead of walls. The second is rods. Instead of having solid walls, countless white rods are hanging from ceiling.
Design Challenge: The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. Our lifestyle has changed dramatically, and the joy of shopping physically was taken away.
Research: By combining cultural-arts complex and commercial facility, it elevated the brand value of the mall. It gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design made the luxury mall feel less exclusive and more comfortable for everyone to stop by and enjoy.
Inspiration: The demand for shopping at physical stores dropped significantly when the recent pandemic started. More people felt comfortable shopping online. We believe what satisfies people is not just simply buying product, but it is the entire experience before and after it. We design the facility not just to offer a beautiful place, but to provide a space that people can enjoy quality time. What people can experience there is something people would not be able to experience if they were shopping online.
Project Duration: The project started in January 2021 in Nanjing, China. Constriction period was 5 month and completed in February 2022.
Operation Flow: We believe that the integration of commercial and cultural facility creates more sustainable economic benefit. It elevated the brand value of the facilities and gives people opportunity to experience art and culture even if they just came for shopping, and vice versa. Our design inherited the culture and history of Nanjing city in a modern way while promoting wellbeing of the people by understanding their needs.
Team Members: Masato Kure
Masashi Ota
Yuki Kashiwakura
Image Credits: Inter_mountain