Platinum Ntim Khoom · 2021
Pepsi Chinas People Daily New Media Kev Kaus Dej Haus
by PepsiCo Design and Innovation
- A' Design Award Platinum 2021 in Ntim Khoom
- CLIENT: PepsiCo Design & Innovation
- Estimated Number of Design Views: 442,372
- Verification code 6A1390DC4A · Verify this award
Colors
About Pepsi Chinas People Daily New Media Kev Kaus Dej Haus
Everyday Heroes yog ib pawg kev tsim qauv rau kaus dej haus ua kev nco txog uas tsim rau Pepsi los ntawm kev koom tes nrog pab pawg New Media ntawm Tuam Tshoj lub People's Daily. Cov kaus no yog ua kev qhuas rau cov neeg ua haujlwm kho mob, cov neeg ua haujlwm, cov neeg pab dawb thiab cov neeg xa khoom uas tau pab lawv cov zej zog nyob rau tom hauv ntej thaum muaj tus kab mob COVID-19 sib kis. Txhua tus qauv tsim yog ua kev hwm rau ib tiam neeg tshiab ntawm cov neeg siab hlob niaj hnub thiab qhia txog kev ua tsaug rau lawv txoj kev pab txhua hnub. Lub thawv ntim no hloov ib lub thawv dej haus uas peb paub zoo mus ua ib qho lus qhia yooj yim rau pej xeem txog kev ua tsaug thiab kev sib hwm.
About the A' Design Award Platinum
Pepsi Chinas People Daily New Media Kev Kaus Dej Haus yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Pepsi Chinas People Daily New Media Kev Kaus Dej Haus qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Pepsi Chinas People Daily New Media Kev Kaus Dej Haus yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.
Press Kit
- Unique Properties
- Pepsi joined hands with Chinas Peoples Daily New Media to introduce and celebrate a new generation of heroes, the global collective of medical staff, workers, volunteers, and delivery persons who have been fighting on the frontlines of this pandemic every single day. As an homage to them, we launched the Everyday Heroes campaign, a meaningful tribute expressed through commemorative can designs.
- Tags
- Packaging, Beverage
- Inspiration
- COVID-19 has changed the world forever, and altered lives across the globe. Everyone has been affected, but we have also witnessed bold bravery and incredible acts of kindness. At Pepsi, we have been moved by the courageous people showing up, day after day, for their communities. Their spirit of love is deeply inspiring. We wanted to create something that honored them and expressed our sincere gratitude for their contributions.
