Platinum Ntim Khoom · 2021
Pepsi NFL Limited Edition Lub Ntim Kaus Poom Dej Haus
- A' Design Award Platinum 2021 in Ntim Khoom
- CLIENT: Pepsi
- Estimated Number of Design Views: 810,398
- Verification code B2A0E879D3 · Verify this award
Colors
About Pepsi NFL Limited Edition Lub Ntim Kaus Poom Dej Haus
Pepsi NFL Limited Edition yog ib pawg kaus poom dej haus uas tsim rau lub khw hauv teb chaws Mexico. Plaub lub kaus poom hwm plaub pab pawg ncaws pob Asmeskas: Dallas Cowboys, Pittsburgh Steelers, Las Vegas Raiders thiab New England Patriots. Txhua lub kaus poom siv cov xim ntawm nws pab pawg. Ib hom kev kos duab muaj zog qhia cov neeg ncaws pob nrog lub cev loj tshaj qhov tseeb los qhia txog qhov kev siv zog ntawm hom kis las no. Cov kaus poom tsim los ntawm aluminium thiab luam nrog kev luam ntawv offset uas pom tseeb heev. Pawg no tau txuas nrog ib qho kev tshaj tawm digital thiab muag hauv khw thiab online.
About the A' Design Award Platinum
Pepsi NFL Limited Edition Lub Ntim Kaus Poom Dej Haus yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Pepsi NFL Limited Edition Lub Ntim Kaus Poom Dej Haus qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Pepsi NFL Limited Edition Lub Ntim Kaus Poom Dej Haus yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.
Press Kit
- Unique Properties
- To celebrate the love for american football in Mexico, Pepsi developed a limited edition that puts a spotlight on four teams. By directly connecting packaging design with a digital campaign the design Pepsi created a unique football experience.
- Dimensions & Packaging
- 110 mm x 50 mm x 110 mm / 18.5 lbs
- Tags
- Packaging, NFL, Mexico, Sport, Football, Illustration, Dynamic
- Production Technology
- High definition Offset printing on aluminum cans
- Design Challenge
- Understanding the global context was crucial for the development of this can series. Due to lockdown sports fans could not attend live events or travel. This insight was important to develop the creative and aim to bring some of that excitement into peoples homes through this unique offering.
- Research
- Worked closely with the NFL Mexico to understand which teams where the most beloved by local audience by number of followers. Having this information Pepsi crafted the collection to make sure it brought to live the excitement and love for those teams.
- Inspiration
- Inspired by the dynamism of the sport, Pepsi developed an illustration style that captures the physicality of the game and exaggerates the players proportions. Using team specific color palettes Pepsi created a collection for Mexico, designing cans for Dallas Cowboys, Pittsburg Stealers, Las Vegas Raiders, and the New England Patriots
- Project Duration
- 3 Months (Nov 20- Feb 21) Mexico
- Operation Flow
- Product was distributed in traditional and modern channels, costumer could buy it in the store or online through amazon Mexico.
- Patents
- Pepsico Design Center Latam
- Image Credits
- Pepsico Design Center Latam
