Lavazza Elogy Milk Kas Fes Tshuab by Florian Seidl

Lavazza Elogy Milk Kas Fes Tshuab by Florian Seidl is a highly esteemed winner of the very prestigious 2021 A' Design Award Platinum in Tsim Khoom Siv Hauv Tsev Competition Category.

PlatinumKhoom Siv Hauv Tsev· 2021

Lavazza Elogy Milk Kas Fes Tshuab

by Florian Seidl

Client: Lavazza

A' Design Award Platinum Winner in Khoom Siv Hauv Tsev Category

519,077

Verified Award Winner

Verify Award Status for #123094

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Colors

The Design

About Lavazza Elogy Milk Kas Fes Tshuab

Lub tshuab kas fes no nrog cov mis nyuj sib xyaw ua ke muaj cov khoom tiav ntawm Italian kas fes kab lis kev cai: los ntawm espresso mus rau cappuccino lossis latte. Tus qauv tsim tau txais kev tshoov siab los ntawm Italian khw kas fes thiab tuav thiab yog ib qho kev hloov pauv ntawm Lavazza's hom lus uas twb muaj lawm. Nws yog tus cwj pwm los ntawm lub plhaub loj, seamless nrog peb-dimensional Lavazza logo ntawm sab. Hlau accents underlines lub ntsiab kov cov ntsiab lus xws li qib, drip grid thiab UI. Lavazza nyob rau hauv Dub system kuj muaj tev tau kas fes pods uas tuaj yeem siv tau yooj yim dua. Kev ua haujlwm ntau tau mus rau hauv kev txo qis suab nrov thiab siv zog.

The Recognition

About the A' Design Award Platinum

Lavazza Elogy Milk Kas Fes Tshuab yog tus yeej ntawm A' Design Award Platinum, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim zoo kawg nkaus, zoo nkauj thiab ci ntsa iab tiag tiag. Cov neeg yeej Platinum yog cov khoom xav tsis thoob ntawm kev tsim, yog cov pov thawj ntawm qhov kawg ntawm kev txawj tsim ntawm tib neeg, thiab qhia txog kev tshaj lij uas tsis muaj leej twg piv tau thiab kev txawj ntse ntawm cov kws tsim qauv. Cov qauv tsim no xav tias yuav yog cov haujlwm muaj koob npe tshaj plaws uas txiav txim lub caij nyoog txoj kev zoo nkauj, pab rau zej zog txoj kev noj qab haus huv thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Lavazza Elogy Milk Kas Fes Tshuab qhia txog qib zoo tshaj plaws thiab tsis muaj kev xyem xyav ua rau lub ntiaj teb zoo dua nrog nws cov yam ntxwv muaj txiaj ntsig thiab muaj nqi. Lavazza Elogy Milk Kas Fes Tshuab yog ib qho haujlwm uas yeej A' Design Award Platinum, uas txhawb kev xav, tshoov siab, ua rau zoo siab thiab ua rau muaj kev xyiv fab loj.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This coffee machine with integrated milk frother offers the complete package of Italian coffee culture: from espresso to cappuccino or latte. It is characterised by a big, seamless shell with three-dimensional Lavazza logo on the side. Metal accents underline the main touch points like lever, drip grid and UI. The Lavazza in Black system also offers peel-able coffee pods that can be recycled more easily. A lot of work went into reducing noise level and energy consumption.
Dimensions & Packaging: Dimensions: 160mm / 418mm / 302mm
Weight: 5,5kg
Removable parts are dishwasher safe
Power 1500 W
Voltage 220-240
Frequency 50 Hz
It comes nicely boxed along with a Quick Start Guide and a more detailed instruction booklet.
Tags: Lavazza, Coffee, Espresso, Cappuccino, Latte, milk frother, touch interface
Production Technology: main shell: plastic (ABS/SAN), finishing textured/glossy,
logo: pad printed
glas mug
steel drip grid
rubber feet
Design Challenge: Much effort went into developing a shared common platform for the different versions of the machine. The product is commercialized as Classy Custom Milk and Inovy Custom Milk in different business channels/markets.
Research: Development process through conceptual and formal research, 3D modelling, physical mock-ups, prototyping.
Inspiration: Aimed at domestic home use and at small and medium offices the machine delivers a unique, professional and easily accessible coffee experience in a relatively compact footprint. The design takes inspiration from the world Italian coffee shops and bars and is an evolution of Lavazza's existing form language in this segment. Slightly more serious and professional, but still recognizably Italian in surfacing, details and finish. Many different recipes can be prepared with the innovative and patented foaming mechanism. The complete range of Italian coffee culture comes to life. La vita è bella!
Project Duration: The project was designed in Turin, Italy. The complete product development process for all different versions took about 20 months.
Operation Flow: The touch sensitive UI arranges the main selections in two groups: one for coffee, one for milk-based beverages. Drinks can be personalized with boost functions and required service is indicated in the centre. The machine comes with a patented milk frothing system and a dedicated glass mug. The cup rest can be adjusted, placing smaller cups closer to the spout. This reduces splashes and has benefits for coffee temperature and crema. The big water tank is easily accessible.
Team Members: Florian Seidl
Image Credits: Lavazza