Nirvana Brand Kev Paub Txog Lub Koomhaum by Viana Patricio Barbosa Neto is a highly esteemed winner of the very prestigious 2021 A' Design Award Hlau in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

HlauDuab Kos· 2021

Nirvana Brand Kev Paub Txog Lub Koomhaum

by Viana Patricio Barbosa Neto

Client: Viana Patricio

A' Design Award Hlau Winner in Duab Kos Category

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Verified Award Winner

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Colors

The Design

About Nirvana Brand Kev Paub Txog Lub Koomhaum

Nirvana yog ib qho kev paub txog lub koomhaum uas tsim los rau ib qhov chaw rau kev xam pom thiab kev kho mob puas tag nrho. Tus qauv tsim yog nyob ntawm cov duab geometric yooj yim uas muab tso rau ntawm ib lub grid system kom khaws tau qhov sib npaug thiab qhov sib zog. Lub logo muab cov cim infinity, tus paj lotus, thiab ib tus qauv nyob xam pom sib xyaw ua ke. Xim liab cawv qab hais txog cov ris tsho ntawm Buddhist, thiab xim daj hais txog cov khoom siv puab hlaws uas siv rau hauv tej vaj tsev ntawm cov txiv plig. Lub npe kev paub tau kos ua vector artwork, yog li ntawd lub logo yeej ua tau me lossis loj tsis poob qhov meej tseeb, thiab siv tau rau ntawm kev luam ntawv thiab digital media.

The Recognition

About the A' Design Award Hlau

Nirvana Brand Kev Paub Txog Lub Koomhaum yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Nirvana Brand Kev Paub Txog Lub Koomhaum xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Nirvana Brand Kev Paub Txog Lub Koomhaum tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This identity and brand project was developed here in Brazil for a space for meditation and holistic therapies. It is distinguished by the simplicity of geometric shapes, which together bring elements that represent the proposal of balance and self-knowledge. The infinity symbols, the lotus flower and the meditative position were used as a reference for the composition of the logo. The color of the wine comes from the Buddhist garments and the yellow color of the ornaments used in the monasteries.
Dimensions & Packaging: The product was designed using a vector drawing software. The logo can be scaled to different sizes without losing the quality of the compositions. The client received the files in order to be able to use them for printing in CMYK, as well as, for web in RGB mode.
Tags: Identity, Branding, Meditation, Packaging, Logo, Budism, Logo Design, Ayurveda,
Production Technology: In this composition we used simple geometrical shapes and applied a grid system to adjust the symmetry. The composition process itself was simple, the conceptual part that was explored looking for a clean, functional and organic symbology. We used a vector editing software for the creation process.
Design Challenge: One of the biggest difficulties to create this brand was trying to produce something original, but, at the same time its composition could not be too complex.
In this project we seeked to absorb the sense of identity of the brand. We worked hard to overcome the barriers of the creative process which sometimes can be exhausting, as it requires constant reconstruction and several attempts, tests and more tests for a remarkable result.
Research: In the development of this brand project, extensive research was carried out on elements and symbols linked to meditation, Buddhism and Auyrveda culture. After these studies, symbols and colors were identified to be used in the composition of the logo and identity. Much of the creation time was spent exploring geometric shapes with the use of a grid system, aiming at the symmetry and harmony of the brand.
Inspiration: The referential symbology seeks to bring the representativeness of the Nirvana brand project through the infinity symbol, which seeks continuity, and through the meditative position symbol which brings the sense of balance. After obtaining the initial result with the first symbol, we tried to create a more organic shape that would bring a balance conetcion as a group, just as it is a large part of the Nirvana project, which is also collective.
Project Duration: The project started in April 2020 and finished in June 2020 in Brazil.
Operation Flow: Because it was designed using a vector editing software, the possibilities are limitless in terms of use and ease. Thus, the created brand can be used in different types of media, materials and objects. It is an identity that is easy to apply because it has proportion and balance. It can be reduced, expanded and applied without losing information.
Image Credits: Pexels