Curridabat Ciudad Dulce Primary Function: Kev Tsim Cim Npe Rau Chaw los ntawm Fabrizzio Mendez

Qhov qauv tsim Curridabat Ciudad Dulce Primary Function: Kev Tsim Cim Npe Rau Chaw los ntawm Fabrizzio Mendez yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

NyiajDuab Kos· 2021

Curridabat Ciudad Dulce Primary Function: Kev Tsim Cim Npe Rau Chaw

los ntawm Fabrizzio Mendez

Tus Neeg Siv: Kerigma

Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos

36,123

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #107169

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Curridabat Ciudad Dulce Primary Function: Kev Tsim Cim Npe Rau Chaw

Curridabat Ciudad Dulce yog ib qho kev tsim cim npe rau ib lub nroog nyob rau Costa Rica. Lub cim npe no txhawb nqa Ciudad Dulce, los yog Sweet City, txoj kev pom, uas txhawb kev muaj txiaj ntsig zoo rau txhua tus pej xeem los ntawm kev nqa tswv yim ntawm ntuj tsim. Cov qauv pom kev raug tsim los ntawm cov duab, cov qauv thiab cov qauv rov ua dua uas pom nyob rau ib puag ncig ntuj tsim, nrog cov qauv hexagon uas ua rau xav txog cov tsev muv ua qhov tseem ceeb tshaj plaws. Tus cwj pwm hloov tau yooj yim raug siv rau cov ntaub ntawv luam thiab digital, cov tsev, cov paib sab nraud thiab cov rooj tog rau pej xeem, kom cov neeg saib sib txawv thiaj li paub lub nroog yooj yim.

Qhov Lees Paub

Txog A' Design Award Nyiaj

Curridabat Ciudad Dulce Primary Function: Kev Tsim Cim Npe Rau Chaw yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Curridabat Ciudad Dulce Primary Function: Kev Tsim Cim Npe Rau Chaw xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Curridabat Ciudad Dulce Primary Function: Kev Tsim Cim Npe Rau Chaw yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Just as nature uses principles to function, develop and organiztion, a city can also use these principles to create community and develop. With this idea in mind, we chose aspects of harmony, organization, and logic that can be found in nature; such as fractal geometry, symmetry, spirals, stripes, fractures, etc. In the end, we chose the patterns of nature which show a coherent and organized growth. This reflects the methodology of Curridabat Ciudad Dulce. We also decided that the brand should be flexible so that it can express the diversity of the city's audiences and activities.
Qhov Loj & Ntim: The use of circumscribed hexagon-shaped patterns of nature (as in beehives) is the axis on which the visual system is supported, which will facilitate the identification and differentiation of the brand in all graphic materials with which audiences interact.
Cov Ntsiab Lus: Curridabat, Ciudad Dulce, Branding, Costa Rica, Place Brand, Kerigma Branding, Flexible Brands, City Brand
Thev Naus Laus Zis Tsim Khoom: Once the essence of the brand is defined– which serves as the basis of the project – a divergent creative exercise is made to capture relevant ideas and visuals, which will then be tested and filtered in another convergent exercise, from which 3 different creative paths that work are defined. Finally, the most suitable one is chosen to meet the objectives of the brand. The Adobe Creative Cloud design tools were used for final realization.
Kev Sib Tw Tsim Qauv: The challenge was to build a visual system that reflects a city that cares about the well-being of its inhabitants, not only humans, but also non-humans, such as pollinators (bees, butterflies and hummingbirds), as well as plants and trees, along with all other organisms, which are recognized as citizens. This new identity should reflect that the vision of development is inspired by nature, with a balance between the rational-scientific and the emotional-holistic elements. In addition, it had to be flexible enough to support the diversity of programs, projects and activities that different audiences interact with.
Kev Tshawb Fawb: Several in-depth interviews were conducted with key people in the local government. We review various demographic studies of the city, as well as documentation explaining the vision of Ciudad Dulce. We carried out an audit of the graphic materials and communicative efforts that had been used; also, we analyzed aspects of the city and its people, among other things. All this to fully understand the essence of the brand. The objective was to define a brand that adequately reflected the innovative vision that the city had been successfully implementing for several years. This defined the essence of the brand, the differentiating attributes, the values, the archetype of personality of the brand and its main purpose. From here, the design of the logo and the rest of the visual system continued.
Kev Txhawb Siab: Ciudad Dulce (Sweet City) is a methodology based on nature; its purpose is to promote a positive experience for all citizens, by seeking inspiration in nature. Thus, it is from that inspiration that this flexible brand arises; it is built from shapes in repetition, patterns, organization, and structures present in the natural environment. These can be found in something on a large scale, such as city topography, or something as small as the veins in a leaf or a fingerprint.
Lub Sij Hawm Ua Hauj Lwm: This project was developed in the city of Curridabat, in Costa Rica. It started in July 2018 and ended in April 2019. Since then, it has worked together with the local government of Curridabat to expand other derivative projects and to accompany them in the process of brand implementation.
Txheej Txheem Ua Hauj Lwm: The vision of development in Curridabat Ciudad Dulce is part of the creative and generative logic of nature. This logic is reflected in everything the brand does to reach the diversity of the citizens. The hexagon patterns visible on all physical and digital graphic materials, outdoors, buildings, public furniture and more, make it easy for audiences to live the universe of the brand.
Cov Tswv Cuab Pab: Fabrizzio Mendez
Yesenia Salazar
Carolina Carrillo
Jeisson Sibaja
Gabriel Jimenez
Beatriz Aguilar
Kev Qhuas Duab: All photographs by Fabrizzio Mendez