Inside Muses Phau Ntawv by Toby Ng Design

Inside Muses Phau Ntawv by Toby Ng Design is a highly esteemed winner of the very prestigious 2021 A' Design Award Kub in Tsim Xov Xwm Luam Tawm thiab Xov Xwm Tshaj Tawm Competition Category.

KubLuam Tawm· 2021

Inside Muses Phau Ntawv

by Toby Ng Design

Client: K11 Musea

A' Design Award Kub Winner in Luam Tawm Category

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Verified Award Winner

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Colors

The Design

About Inside Muses Phau Ntawv

Inside Muses yog ib phau ntawv tsim rau K11 Musea, uas yog ib qhov chaw muag khoom thiab noj mov nyob rau Hong Kong uas txhawb nqa kev kos duab thiab kev tsim qauv niaj hnub no. Phau ntawv no muaj cov hauj lwm los ntawm plaub tug muse ntawm lub tswv yim muag khoom: Kev Tsim Vaj Tsev, Rooj Tog, Xwm Txheej Ntuj Tsim thiab Kev Kos Duab. Kev piav dab neeg, duab kos thiab duab thaij nthuav qhia txhua lub ntsiab lus, thiab hom qauv tsis zoo li qub caw cov neeg nyeem los tshawb nrhiav kev xav tshiab. Cov duab voj voog ntawm daim npog qhia txog plaub tug muse cov cheeb tsam. Tsab luam ib txwm yog xaws nrog tes, hos tsab luam hardcover raug ntim rau hauv ib lub thawv acrylic pom tshab zoo li ib lub thawv iav nthuav qhia khoom.

The Recognition

About the A' Design Award Kub

Inside Muses Phau Ntawv yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. Inside Muses Phau Ntawv xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Inside Muses Phau Ntawv ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A Muse by the Sea, K11 MUSEA is a retail and dining space in Hong Kong advocating contemporary art and design. Inside Muses is a publication created to feature works from the four muses of the unique retail concept: Architecture, Furniture, Nature and Art. Reflecting the spirit of discovery, Inside Muses is designed to evoke a explorative and engaging experience through an unconventional book format that leads readers on a journey of adventure and new perspectives at every turn.
Inspiration: Through storytelling, narratives of each muses are accompanied by illustrations and photography that bring to life the marvels of K11 MUSEA. Referencing the K11 brand, circle graphics on the cover represent the sensuous spheres of the four muses. With exquisite craft to depict fine quality on both book versions, the regular edition is assembled with hand sewn binding while the executive hardcover edition is encased in a premium clear acrylic box, reminiscent of vitrines displaying object d’art.

Read the Press Release