The Seeds Of Faith Ntawv Tso Cai Nkag Tsev Kawm Qib Siab los ntawm Xianming Hu

Qhov qauv tsim The Seeds Of Faith Ntawv Tso Cai Nkag Tsev Kawm Qib Siab los ntawm Xianming Hu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Kub hauv Pawg Sib Tw Tsim Xov Xwm Luam Tawm thiab Xov Xwm Tshaj Tawm.

KubLuam Tawm· 2021

The Seeds Of Faith Ntawv Tso Cai Nkag Tsev Kawm Qib Siab

los ntawm Xianming Hu

Tus Neeg Siv: Beijing Forestry University

Tus Yeej A' Design Award Kub hauv Pawg Luam Tawm

79,895

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #122141

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog The Seeds Of Faith Ntawv Tso Cai Nkag Tsev Kawm Qib Siab

Cov Noob Ntawm Kev Ntseeg yog ib pob ntawv tso cai nkag tsev kawm qib siab uas tsim rau Beijing Forestry University. Pob no muaj ib daim ntawv tso cai nkag, ib phau ntawv sau thiab ib phau ntawv qhia kev cuv npe kawm. Plaub yam ntawm daim ntawv qhia txog cov theem ntawm kev loj hlob ntawm cov nroj tsuag: tsim noob, tuaj kaus, loj hlob thiab tawg paj hlob zoo. Daim ntawv yog xim ntsuab tsaus thiab muaj cov tee nyiaj thiab kub uas sawv cev rau cov noob. Cov ntaub ntawv tseem ceeb yog daim ntawv tawv xim grey uas tsim los ntawm cov ntawv siv tas lawm coj los siv dua tshiab. Cov paj ntaub saum npoo yog siv txoj kev nias kub thiab nyiaj kub, uas txo kev siv cov kua luam ntawv. Qhov kev tsim no qhia txog tus txuj ci ntawm lub tsev kawm qib siab.

Qhov Lees Paub

Txog A' Design Award Kub

The Seeds Of Faith Ntawv Tso Cai Nkag Tsev Kawm Qib Siab yog tus yeej ntawm A' Design Award Kub, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim qib ib, zoo kawg nkaus thiab tshwj xeeb. Cov neeg yeej Kub yog cov khoom tsim tshiab heev, pom deb heev thiab ci ntsa iab uas qhia txog kev txawj ntse, kev txawj thiab lub zog ntawm cov kws tsim qauv. The Seeds Of Faith Ntawv Tso Cai Nkag Tsev Kawm Qib Siab xav tias yuav yog ib qho kev tsim uas tau txais kev qhuas ntau, tsim kev nyiam tshiab thiab loj uas ua rau muaj nqi tsis tau muaj dua. Cov qauv tsim yeej A' Design Award Kub no yog ib qho haujlwm zoo kawg nkaus thiab muaj kev hwm uas pab tau ntau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. The Seeds Of Faith Ntawv Tso Cai Nkag Tsev Kawm Qib Siab ua rau muaj kev xav tau heev, txhawb kev mob siab, txhawb kev tsim tshiab thiab ua rau peb xav tsis thoob.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The whole set includes an admission letter, a notebook and an enrollment guidance. Four types of the letters illustrate stages of the growth process – Breeding, Germinating, Growing and Flourishing. The letter is colored dark green, with silver and golden dots or seeds. The concept of this design is the power of seeds - the research objects for Beijing Forestry University.College students in BFU are seeds, that, with the cultivation, can release power to make important contributions.
Qhov Loj & Ntim: Admission letter 230mmx230mmx4mm; The notebook 76mmx76mmx76mm; The enrollment guidance 130mmx130mm; The package 250mmx250mm; The big package 300mmx300mm
Cov Ntsiab Lus: Creative, Identifiable,Cultural,International,Interaction
Thev Naus Laus Zis Tsim Khoom: Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
Kev Sib Tw Tsim Qauv: 1-The admission letter should reflect the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees".
2-It combines the characteristics of Beijing Forestry University , differing from those of other universities.
3-The work should be finished on time and with budget, and its cost should be reduced as far as possible on the premise of these gorgeous acceptance letters.
Kev Tshawb Fawb: Research Background: Because the admission letters in the other universities are all the same, many of them are like red certificates of merit or good news, which do not highlight the characteristics of the school and are easy to confuse people. In such an era of personalization, it is difficult to resonate with a admission letter without differentiation or characteristics, and it is more of a passive acceptance.
Methods & Creation Process: First of all, from the creative of my design is unlike other similar products, the design is integrated the letter of admission with the characteristics, educational philosophy and spirit of BFU, making the audience know more about the school's unique culture.The admissions letter of Beijing Forestry University has three main colors: blackish green, earth gold and starry silver. The letter has square and circular shapes, symbolizing heaven and earth, and implying the growth of seeds. With the square of a 4 mm grey board , the overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away. I participate in the entire production and supervision process, finally presenting a delicate and unique admission letter.I think it is a window to spread the new campus culture.
Tools & Materials: The main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material.the notebook and an enrollment guidance is also made of eco-friendly papers.
Results and Impact:
The design , made by me, is issued by BFU to give each newborn, has finished printing production. The university has made the online promotion with ite initial release, within just two hours the number of browers surpassing 100,000, which has caused great sensationin in WeChat and Weibo and other social media including China central television (CCTV), China Daily, CCTV, Beijing daily, economic daily, surging news, new weekly, particularly published on weibo ( known as the China’s Twitter) as a hot top topic at the same time. It has become a model and a trendsetter in the design of admissions letters.
Kev Txhawb Siab: Almost all college admission letters are the same. I want to design an innovative, differentiated and recognizable notice that reflects the school motto of " enjoying the scenery with hills and waters, cultivating people like planting trees" as well as the philosophy and spirit of the school, so that the audience can feel the unique culture of the school when receiving the information. The message is designed to give the audience a better sense of the school's unique culture.
Lub Sij Hawm Ua Hauj Lwm: The project started in April 2018 in Beijing and finished in July 2018 in Beijing.
Txheej Txheem Ua Hauj Lwm: Considering environmental protection, the main material of the admission letter is made from gray cardboard, which is made of recycled waste paper and belongs to environment-friendly packaging material. Environmentally friendly papers are mounted on both sides of the grey board, and the patterns on the surface are made by bronzing and hot silver, which save ink printing. The overall design is exquisite with a solemn ritual, making people particularly enjoy it without throwing it away.
Kev Qhuas Duab: Photographer Yong Yang，Dawu Zhao，Creator Xianming Hu，Image post-processing Xianming Hu