Harlem Advocacy Ntawv Tshaj Tawm Series by Jiaqi Song

Harlem Advocacy Ntawv Tshaj Tawm Series by Jiaqi Song is a highly esteemed winner of the very prestigious 2021 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2021

Harlem Advocacy Ntawv Tshaj Tawm Series

by Jiaqi Song

Client: Bandujo Advertising Design

A' Design Award Tooj Winner in Duab Kos Category

11,237

Verified Award Winner

Verify Award Status for #107915

View at A' Design Award Press Release Award Badge

Colors

The Design

About Harlem Advocacy Ntawv Tshaj Tawm Series

Harlem Advocacy yog ib qho series ntawm cov ntawv tshaj tawm rau kev tsim kho txoj kev txhawb nqa kev noj qab haus huv rau pej xeem, nyob hauv Harlem, New York City. Cov ntawv tshaj tawm no muaj ib lub cim khoom lag luam (brand lock up) nrog rau cov duab qauv (icons) uas raug kos, thiab txhua qhov duab qauv sawv cev rau ib qho kev pab cuam, xws li kev pab kho mob, kev pab hauv zej zog, kev kawm ntawv, lossis kev pab txog haujlwm. Muaj ib daim ntawv tshaj tawm tseem ceeb qhia txhua qhov duab qauv ua ke. Rau kev faib rau pej xeem, cov series no raug faib ua cov ntawv tshaj tawm ib daim ib daim, txhua daim qhia ib qho duab qauv loj heev. Tus qauv duab no raug muab tswv yim los ntawm pop art style, txhawm rau kom cov neeg nyob hauv thaj tsam ntawd yooj yim pom thiab nkag siab txog cov kev pab cuam sai sai.

The Recognition

About the A' Design Award Tooj

Harlem Advocacy Ntawv Tshaj Tawm Series yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Harlem Advocacy Ntawv Tshaj Tawm Series xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Harlem Advocacy Ntawv Tshaj Tawm Series ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a series of advertising campaign posters designed for Harlem Health Advocacy Partners, an organization under the New York City Department of Health. To help the residents in Harlem know more about the services from this organization: medical, social, educations, job-related, etc, these campaign posters include a brand lock up, various illustrated and designed icons, representing different services, to promote this program provided by New York City Department of Health.
Dimensions & Packaging: Digital Design and Illustrations, Printed poster size 24 x 30 inches.
Tags: graphic design, poster, illustrations, social service, poster design
Production Technology: Adobe Illustrator, Adobe Indesign, Adobe Photoshop.
Design Challenge: The creative challenge in this project has been that since the audiences of this campaign are very specific, it needs to find the right balance between messaging and visual communications, in order to help the Harlem residents understand the messaging of this campaign easily and quickly. But at the same time, the design style of the posters needs to convey this "Harlem Style", in order to grab attention and promote the services from Harlem Health Advocacy Partners.
Research: The research process of this project starts with brainstorming how to convert a government/social service project into an eye-catching and fun project. The research objective was to do as many competitive researches, statistically and visually, as possible, in order to help understand the needs of Harlem residents.
Inspiration: The inspiration for this project comes from the location where Harlem Health Advocacy Partners mainly focuses on helping: Harlem. Since the main audiences that are benefited from this program are residents living in the Harlem community, the look and feel of this project should have this Harlem vibe, in order to resonate with the residents. To communicate with the residents in a clear and easy-understood way, these posters are heavily visual graphics and illustration orientated, influenced by pop art and design style.
Project Duration: This project started in June 2017 in New York City and finished in September 2017 in New York City.
Operation Flow: There is one main campaign poster, which includes all the illustrated visual icons graphics. And when the posters are out for distribution in public, they will be broken into the individual poster with one single icon zoomed in, representing that specific service provided by Harlem Health Advocacy Partners.