Branding Accademia of Perugia Hom Kab Ke Thiab Kev Sib Tw by Paul Robb

Branding Accademia of Perugia Hom Kab Ke Thiab Kev Sib Tw by Paul Robb is a highly esteemed winner of the very prestigious 2021 A' Design Award Nyiaj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

NyiajDuab Kos· 2021

Branding Accademia of Perugia Hom Kab Ke Thiab Kev Sib Tw

by Paul Robb

Client: Accademia Di Belle Art Perugia

A' Design Award Nyiaj Winner in Duab Kos Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Branding Accademia of Perugia Hom Kab Ke Thiab Kev Sib Tw

Lub Accademia ntawm Perugia, xav tau ib qho kev pom tshiab los qhia txog lub tsev kawm ntawv lub siab xav txav mus sai rau yav tom ntej. S&P tau ua haujlwm nrog ABA cov neeg ua haujlwm thiab cov tub ntxhais kawm los koom nrog ntau lub tuam tsev thiab cov haujlwm ntawm Academy. Designers' kev sib tw yog tsim kom muaj kev sib koom ua ke kinetic hom cim thiab architecture uas tseem muab tus kheej rau cov kev kawm ib leeg. Lawv tau tsim kom muaj lub zog, muaj zog, thiab muaj txiaj ntsig zoo rau tus kheej uas ua haujlwm thoob plaws cov txuj ci sib txawv kom tsis txhob muaj cov clichés thiab cov rooj sib tham.

The Recognition

About the A' Design Award Nyiaj

Branding Accademia of Perugia Hom Kab Ke Thiab Kev Sib Tw yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. Branding Accademia of Perugia Hom Kab Ke Thiab Kev Sib Tw xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. Branding Accademia of Perugia Hom Kab Ke Thiab Kev Sib Tw yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Accademia of Perugia, needed a new visual identity to reflect the institution’s desire to move quickly into the future. S&P worked with ABA’ s staff and students to involve different departments and aspects of the Academy. Our challenge was to create a unified kinetic brand identity and architecture that also gave individuality to the single courses. We created an energetic, robust, and positive identity system that works across the different arts avoiding the typical clichés and conventions
Dimensions & Packaging: Online and outdoor campaign
Tags: Type, Campaign, Art school
Production Technology: The material was both digital and print
Design Challenge: The main challenge was to create a non-3d effect in the rendering and have the effect movement in the outdoor experience.
Research: We wanted to create a fluid motion concept for the campaign and ur research entailed studying and replicating in 3d animation the flow and colors of soap bubbles and how they affect layers.
Inspiration: A robust visual communication was achieved through the design of a classical-inspired logo and a bespoke typeface together with the development of dynamic use of images throughout print and digital. The developed communication system uses motion graphics to create a wide palette of still images. These images are complemented by the colors and shapes morphing together to characterize and distinguish the different courses, workshops, and activities.
Project Duration: June-October, Perugia Italy
Operation Flow: The Interaction with the campaign was across both traditional outdoor and online social campaigns.
Team Members: Creative direction: Paul Robb
Animation and Type: Tommaso Calderini
Image Credits: Paul Robb