X-Hale Kev Tsim Qauv Kev Sib Tw by Yiwen Tu

X-Hale Kev Tsim Qauv Kev Sib Tw by Yiwen Tu is a highly esteemed winner of the very prestigious 2021 A' Design Award Tooj in Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom Competition Category.

ToojDuab Kos· 2021

X-Hale Kev Tsim Qauv Kev Sib Tw

by Yiwen Tu

Client: The International Society for Performing and Visual Arts

A' Design Award Tooj Winner in Duab Kos Category

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Verified Award Winner

Verify Award Status for #109267

View at A' Design Award Press Release Award Badge

Colors

The Design

About X-Hale Kev Tsim Qauv Kev Sib Tw

X-Hale yog ib qhov kev tsim qauv kev sib tw tsim los rau qhov kev nthuav qhia kev kos duab hauv internet (virtual art exhibition). Qhov kev sib tw no muaj ib lub logo, cov ntawv tshaj tawm (posters), ib daim npav tshaj tawm (banner), ib qho yeeb yaj kiab luv (trailer) thiab cov duab siv rau kev tshaj tawm ncaj qha (live streaming). Qhov tseem ceeb kev pom yog ib qho tsim ntawv sau 2.5D. Cov xim iridescent raug siv los qhia txog kev sib, kev ntws thiab kev tsis meej pem. Ntau yam khoom, xws li cov ntawv tshaj tawm daim plaub sab thiab cov npav lus qhia, tau ua kom muaj kev txav mus los zoo li kev ua pa nyob tus. Cov khoom siv tau npaj rau lub vev xaib thiab social media hauv ntau hom qauv. Qhov kev sib tw no pab txhawb kev sib tham nyob online ntawm cov neeg kos duab thiab cov neeg tuaj saib thaum lub sij hawm kis mob loj (pandemic).

The Recognition

About the A' Design Award Tooj

X-Hale Kev Tsim Qauv Kev Sib Tw yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. X-Hale Kev Tsim Qauv Kev Sib Tw xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. X-Hale Kev Tsim Qauv Kev Sib Tw ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Oh, Not Gallery (a Beijing-based art institution specializing in the promotional art of public spaces) and ISPVA(The International Society for Performing and Visual Arts) present the first major virtual exhibition, X-Hale, with a series of live streaming conversations between artists and audience worldwide. This visual design project includes promotional materials like logo, posters, banner, trailer design, and graphic assets for live streaming.
Dimensions & Packaging: posters 3:4 ratio
Instagram post: square
Instagram story: 9:16 ratio
Youtube banner: varies by device
Tags: X-hale, Graphic Designer, Visual Direction, Campaign, Motion Design, Live Streaming, International Artists, Art And Design During COVID 19
Production Technology: 2.5D typography, Iridescent, photoshop, c4d
Design Challenge: COVID 19 is both the project's biggest challenge as well as the trigger. As Internet remains as the most viable and contingent way of connections nowadays, this exhibition takes this opportunity to invite artists for meaningful and engaging conversations, dialogues, and Q&As to share their thoughts and perspectives around art and its enduring possibilities: its creative agency in making changes, its role as a conceptual catalyst, its capacity to trigger inspirations, ideas, stories, and its therapeutic function for emotional and mental states.
Research: The exhibition aims to provide a platform where artists can share their thoughts on how the pandemic changes their careers and lives. To some extent, the process of communication is an artistic exploration and design research itself.
Inspiration: The pandemic brought drastic changes in people's lives. As everyone is exploring their ways to cope with the unprecedented situation, new and creative ideas sprung up too. The primary subject is a 2.5D structure, and the designer used Iridescent color to present a sense of lightness, flow, and mystery.
Project Duration: This is an ongoing project starting in July 2020 in New York and Beijing
Operation Flow: Promoted on ISPVA.org and social media platform like Instagram. Live Stream in YouTube, and bilibili. Most of the promotional materials like square posters, quotes are designed in motion. The design aims to create a peaceful breathing movement and fluidity to attract audience's attention.
Team Members: Visual Director: Yiwen Tu
Assistant Designer: Shirong Gu
Image Credits: Image #1: Yiwen Tu
Image #2: Shirong Gu
Image #3: Yiwen Tu
Image #4: Yiwen Tu
Image #5: Yiwen Tu, Shirong Gu