Yoonly Kev Txawj Ntse Pom Kev (Visual Identity) los ntawm Fanny De Bray

Qhov qauv tsim Yoonly Kev Txawj Ntse Pom Kev (Visual Identity) los ntawm Fanny De Bray yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2021

Yoonly Kev Txawj Ntse Pom Kev (Visual Identity)

los ntawm Fanny De Bray

Tus Neeg Siv: Made for you

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

12,714

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #109809

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Yoonly Kev Txawj Ntse Pom Kev (Visual Identity)

Yoonly yog ib qho kev txawj ntse pom kev tsim los rau ib lub npe khw mus ncig uas muab kev sib tham rau cov hluas mus ncig. Tus ntawv Y muab koom nrog ib lub map pin, ua ib lub pob qhib thiab kaw uas txhawb tus lus qab hu ua, switch on life (qhib lub neej). Ob tus ntawv O tau tsim ua daim duab infinity, qhia txog cov kev nco uas nyob mus ib txhis. Qhov hauv qab ntawm txhua tus ntawv flick mus rau sab xis, ua kom lub logo muaj kev nquag thiab muaj qhov tsos zoo. Xim quav noog kiv (duck green) qhia txog dej hiav txwv thiab ntuj, thaum xim aab qhia txog kev sov cev tib neeg thiab hnub ci. Kev txawj ntse pom kev no tau hloov kho rau ob qho tib si digital thiab luam ntawv.

Qhov Lees Paub

Txog A' Design Award Tooj

Yoonly Kev Txawj Ntse Pom Kev (Visual Identity) yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Yoonly Kev Txawj Ntse Pom Kev (Visual Identity) xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Yoonly Kev Txawj Ntse Pom Kev (Visual Identity) ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The letter Y with a pin creates an on/off button which perfectly illustrates the baseline: switch on life.
The two Os in Yoonly represent the sign for infinity, emphasizing the idea of memories which will last a lifetime.
The bottom of each letter flicks to the right, making the logo dynamic and textured.
Qhov Loj & Ntim: Business card: 85 X 55 mm
Letterhead paper: A4
Envelope: 220 x 110mm
Cov Ntsiab Lus: travel, young, branding, graphic design, vacation, experiences, mountains, sea
Thev Naus Laus Zis Tsim Khoom: Logo
Business card
Letterhead paper
Envelope
Kev Sib Tw Tsim Qauv: Create a universe that matches the expectations of millennials.
Have a clear enough message with the logo, but also leave a creative interpretation possible.
Create a universe that can work with multiple destinations : mountain, sea side and much more.
Kev Tshawb Fawb: Several research have been conducted to create this design :

- Analysis of youth expectation for their travel through social network publication, competition and user interviews
- Brand platform with the company direction : What is the mission ? What are the USP ? Who is the target ?
- Moodboard of images & emotions that need to be associated with the brand (with the company direction)
Kev Txhawb Siab: The logo features the letter Y with a pin, which evokes the idea of geolocation, and is an image which is frequently used in the travel industry.
Duck green can evoke the sea and blue skies, while the color orange evokes human warmth, sunshine, the earth, and emotions.
The round lowercase typography is contemporary and inspired by the lettering used by start-ups and other current brands.
Lub Sij Hawm Ua Hauj Lwm: The project started in June 2019 and finished in May 2020. Since septembrer 2020 a website has put into action this design.
Txheej Txheem Ua Hauj Lwm: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Cov Patent: Copyright Made for you
Cov Tswv Cuab Pab: Creative Director: Fanny de Bray
Brand Strategist: Amandine Lantelme
Kev Qhuas Duab: Copyright Made for you