Hmp Kev Tsim Duab Tsev Kawm (Visual Identity) los ntawm Fanny De Bray

Qhov qauv tsim Hmp Kev Tsim Duab Tsev Kawm (Visual Identity) los ntawm Fanny De Bray yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2021

Hmp Kev Tsim Duab Tsev Kawm (Visual Identity)

los ntawm Fanny De Bray

Tus Neeg Siv: Made for you

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

11,382

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #109853

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Hmp Kev Tsim Duab Tsev Kawm (Visual Identity)

HMP yog ib qho kev tsim duab tsev kawm (visual identity) tsim los rau ib pab pawg ua haujlwm txog mechanical engineering. Lub logo qhia txog lub zog ntawm lub tuam txhab thiab ua kom nws txoj kev sib txuas lus meej meej. Cov ntawv raug tsim ua raws li txoj kev uas pab pawg no siv thaum lawv luam cim rau saum lawv cov khoom. Cov duab kos thiab technical schemes nyob tom qab qhia txog kev pab cuam thoob ntiaj teb uas HMP muab. Txhua yam kev txawj ntse tau raug qhia los ntawm ib qho pictogram thiab ib cov xim tshwj xeeb, uas xaiv nrog tus neeg siv khoom los piav txog cov kev pab cuam sib txawv. Qhov kev tsim duab tsev kawm no tau raug hloov kho kom haum rau digital thiab luam ntawv, suav nrog business cards, letterhead ntawv thiab folders.

Qhov Lees Paub

Txog A' Design Award Hlau

Hmp Kev Tsim Duab Tsev Kawm (Visual Identity) yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Hmp Kev Tsim Duab Tsev Kawm (Visual Identity) xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Hmp Kev Tsim Duab Tsev Kawm (Visual Identity) tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The HMP Group logo is created to underline the strength of the company. And the letters are created in the same way the group stamps it on their pieces. In the background, sketches and schemes evoke the global accompaniment that HMP represents. Each expertise is symbolized by pictogram as well as a specific color, chosen with the client to better understand and highlight their different services.
Qhov Loj & Ntim: Business card: 85 X 55 mm
Letterhead paper: A4
Folder: 220 x 110mm
Cov Ntsiab Lus: mechanical, graphic design, paris, industrial,
Thev Naus Laus Zis Tsim Khoom: Logo
Business card
Letterhead paper
Folder
Kev Sib Tw Tsim Qauv: How to modernize and make more human an industrial universe.
Kev Tshawb Fawb: Several researches have been conducted to create this design:
The new identity puts the group’s technological knowledge forward, and is completed by picture showing the teams exercising their functions for a good balance between quality of the machinery and human craftsmanship.
Brand platform with the company direction: What is the mission? What are the USP? Who is the target?
Moodboard of images and emotions that need to be associated with the brand, with the company direction.
Kev Txhawb Siab: The graphics are directly inspired by the mechanical universe of the company. The aim is to create emotion in the very specific domain, as it was a priority to ease the clientele. M4U challenged themselves to reach the perfect combination between visual identity that is technical and a more human approach.
Lub Sij Hawm Ua Hauj Lwm: The project started in January 2019 and finished in September 2019.
Txheej Txheem Ua Hauj Lwm: This design has been adapted to be displayed both on digital (website, app, icons) & printed (book, guides, flyers, business cards...). The logo is adapted to suite better each media it is displayed on.
Cov Patent: Copyright Made for you
Cov Tswv Cuab Pab: Creative Director: Fanny de Bray
Graphic Designer: Anna Cesa
Web Developer: Damien Virot
Brand Strategist: Amandine Lantelme
Kev Qhuas Duab: Photographer: Maxime Huriez