Lazarus Effekt Cov Duab Kos rau Kev Tshaj Tawm los ntawm Lara Wilkin

Qhov qauv tsim Lazarus Effekt Cov Duab Kos rau Kev Tshaj Tawm los ntawm Lara Wilkin yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Tooj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

ToojDuab Kos· 2021

Lazarus Effekt Cov Duab Kos rau Kev Tshaj Tawm

los ntawm Lara Wilkin

Tus Neeg Siv: Lara Wilkin

Tus Yeej A' Design Award Tooj hauv Pawg Duab Kos

11,654

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #111279

Mus Saib Lub Vev Xaib Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Lazarus Effekt Cov Duab Kos rau Kev Tshaj Tawm

Lazarus Effekt yog ib pawg duab kos rau ib qho kev tshaj tawm ntawm ntau lub xov xwm txog Lazarus effect. Lazarus effect, ib lo lus tsim los ntawm tus kws tshawb fawb paleontologist David Jablonski, piav txog kev rov pom dua ib yam txoj sia uas yav tas los xav tias twb ploj lossis tas mus lawm. Cov duab kos qhia txog cov nroj tsuag thiab tsiaj txhu uas twb rov pom dua. Txhua tus duab yog kos ua ib daim duab vector dub thiab dawb, muaj ntau qho ntsiab lus zoo nkauj, xws li cov neeg saib yuav pom ntxiv yog lawv saib ntev ntev. Cov duab loj no ua lub yuam sij qhia kev sib txuas ntawm cov ntawv tshaj tawm, ntawv sau me me, cov kab ntaub tshaj tawm, thiab cov duab qhia xov xwm.

Qhov Lees Paub

Txog A' Design Award Tooj

Lazarus Effekt Cov Duab Kos rau Kev Tshaj Tawm yog tus yeej ntawm A' Design Award Tooj, ib qho kev lees paub muaj meej mom heev uas muab rau cov qauv tsim tshwj xeeb uas txawv los ntawm kev tsim tshiab, kev txawj tsim thiab kev ntse. Cov neeg yeej Tooj yog cov khoom muaj txuj ci heev thiab tsim tshiab heev uas ua pov thawj txog kev paub ntau, kev xav thiab kev txawj ua ntawm cov kws tsim qauv. Lazarus Effekt Cov Duab Kos rau Kev Tshaj Tawm xav tias yuav yog ib qho khoom uas neeg hwm, qhuas thiab hlub, uas tshaj lij heev thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Tooj no siv cov kev coj ua zoo tshaj plaws ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis thiab zoo heev vim nws saib xyuas cov ntsiab lus. Lazarus Effekt Cov Duab Kos rau Kev Tshaj Tawm ua tau raws li cov kev xav tau zoo kawg, kov cov kev xav, ntxias cov kev xav thiab txhawb kev xav paub.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Qhov Loj & Ntim: main illustration 32000 mm / 23428 mm
Cov Ntsiab Lus: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Thev Naus Laus Zis Tsim Khoom: Drawn layout and adobe illustrator vectors
Kev Sib Tw Tsim Qauv: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Kev Tshawb Fawb: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Kev Txhawb Siab: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Lub Sij Hawm Ua Hauj Lwm: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Txheej Txheem Ua Hauj Lwm: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Cov Tswv Cuab Pab: Lara Wilkin
Kev Qhuas Duab: Lara Wilkin