Qhov qauv tsim New HQ New Rules Primary Function: Kev Teeb Tsa Cim Qhia Kev los ntawm Hd Communication Kft. yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Nyiaj hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.
NyiajDuab Kos· 2021
New HQ New Rules Primary Function: Kev Teeb Tsa Cim Qhia Kev
los ntawm Hd Communication Kft.
Tus Neeg Siv: Magyar Telekom
Tus Yeej A' Design Award Nyiaj hauv Pawg Duab Kos
Tus Yeej Khoom Plig Tau Txheeb Xyuas
Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #112485Qhov Tsim
Txog New HQ New Rules Primary Function: Kev Teeb Tsa Cim Qhia Kev
New HQ New Rules yog ib txoj kev teeb tsa cim qhia kev uas tsim los rau lub chaw ua haujlwm loj tshiab ntawm Magyar Telekom. Cov cim qhia kev no nthuav tawm ib cov cai txog kev coj cwj pwm hauv chaw ua haujlwm. Cov qauv tsim tau huv si tab sis kuj muaj kev lom zem, yog li cov cai zoo li caw luag tuaj koom ntau dua li hais kom ua. Cov duab qhia txog cov xwm txheej niaj hnub hauv chaw ua haujlwm nrog kev ua kev lom zem thiab kev cuam tshuam ntawm tib neeg. Tus qauv analog no txawv ntawm qhov loj thiab tus yam ntxwv niaj hnub ntawm lub tsev. Lub hom phiaj yog los tsim kom muaj kev xav tam sim ntawd thiab txhawb kom tib neeg ua raws li cov cai nrog ib nyuag luag ntxhi.
Qhov Lees Paub
Txog A' Design Award Nyiaj
New HQ New Rules Primary Function: Kev Teeb Tsa Cim Qhia Kev yog tus yeej ntawm A' Design Award Nyiaj, ib qho kev lees paub muaj meej mom heev tshaj li qub uas muab rau cov qauv tsim qib siab, zoo nkauj thiab ua rau neeg xav tsis thoob. Cov neeg yeej Nyiaj yog cov haujlwm ci ntsa iab heev thiab tsim tshiab heev uas qhia txog kev paub, kev txawj ntse thiab kev ntse ntawm cov kws tsim qauv. New HQ New Rules Primary Function: Kev Teeb Tsa Cim Qhia Kev xav tias yuav yog ib qho haujlwm zoo kawg nkaus uas tsim rau qhia, tshaj lij heev thiab tsim tshiab tob. Cov qauv tsim yeej A' Design Award Nyiaj no yog ib qho khoom tsim uas pom tseeb heev thiab neeg qhuas uas pab tau thiab nthuav dav ciam teb ntawm kev kos duab, kev tshawb fawb, kev tsim qauv thiab thev naus laus zis. New HQ New Rules Primary Function: Kev Teeb Tsa Cim Qhia Kev yog ib qho khoom tsim uas neeg coob xav tau, uas ua rau xav, coj kev xav zoo thiab ua rau xav tsis thoob thiab xav paub.
Tom Qab Qhov Tsim
Pob Xov Xwm
Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.
- Yam Tshwj Xeeb
- The task was to create a visual identity for a new set of rules on office behaviour in Telekom’s new HQ. The challenge was to make it loveable so people would not feel ordered or forced, rather inspired to respect them. The team developed a very CLEAN YET PLAYFUL design to underline that and create an instant emotional reaction in the viewer.
- Cov Ntsiab Lus
- Office building, Signage, Illustration, Design, System of Norm
- Kev Txhawb Siab
- The main inspiration was to reflect on a digital company’s everyday life in a very analogue way. The goal was to contrast the immensity and moderness of the building with a humorous and human touch. While creating the system of norm signage illustrations the focus was on the humour in office situations. The developed design wanted to communicate these rules in a way that makes people follow them with a smile on their face.
- Lub Sij Hawm Ua Hauj Lwm
- Permanent
- Cov Tswv Cuab Pab
- Creative director: András Tarkovács
Art director: Ákos Polgárdi
Illustrator: Gergő Gilicze
Design Consultant: Scheitz András
Project manager: Netta Luzsi
Txhawb Nqa
Tshawb Nrhiav Tshaj Designers.org
Tshawb nrhiav cov khoom lag luam, kev pab cuam thiab lub cib fim los ntawm peb cov neeg koom tes tshaj tawm.
Tshawb Nrhiav Ntxiv
Cov Tsim Uas Sib Txheeb
Tshawb nrhiav ntxiv cov tsim uas tau txais khoom plig hauv tib pawg, xaiv raws li qhov zoo.
