Low Classic Kev Cim Npe Lag Luam los ntawm Yaman Hu

Qhov qauv tsim Low Classic Kev Cim Npe Lag Luam los ntawm Yaman Hu yog tus yeej muaj nqis heev ntawm qhov khoom plig 2021 A' Design Award Hlau hauv Pawg Sib Tw Tsim Duab Kos, Duab Piav thiab Kev Sib Txuas Lus Pom.

HlauDuab Kos· 2021

Low Classic Kev Cim Npe Lag Luam

los ntawm Yaman Hu

Tus Neeg Siv: Low Classic

Tus Yeej A' Design Award Hlau hauv Pawg Duab Kos

13,661

Tus Yeej Khoom Plig Tau Txheeb Xyuas

Txheeb Xyuas Qhov Xwm Txheej Khoom Plig rau #113244

Saib ntawm A' Design Award Tsab Xov Xwm Daim Phiaj Khoom Plig

Xim

Qhov Tsim

Txog Low Classic Kev Cim Npe Lag Luam

Low Classic yog ib qho kev cim npe lag luam (brand identity) tsim los rau ib lub npe fashion ywj pheej. Qhov kev cim npe no tau txais kev txhawb siab los ntawm cov ntawv xov xwm fashion ntawm xyoo 1980s. Muaj kev siv cov xim tsis ci ntsa iab thiab ib qho tsim qauv (layout) uas tawm ntawm grid. Cov ntawv sau (typography) raug ua kom loj tshaj qhov muaj tiag thiab sib txuas nrog cov kab nkhaus zoo nkauj, uas tsim ua tus lus qhia dab ntxoov ntxoo (visual language) tseem ceeb rau lub npe lag luam no. Muaj ob qho khoom siv, xws li luam tawm thiab digital, xws li cov posters, social media graphics, e-mails thiab web banners. Cov khoom luam tawm raug tsim los ntawm ntawv recycled uas tsis muaj cov xim phuas ntsuab. Lub hom phiaj yog muab ib qho kev pom vintage rau ib daim ntawv digital zoo nkauj thiab txhim kho.

Qhov Lees Paub

Txog A' Design Award Hlau

Low Classic Kev Cim Npe Lag Luam yog tus yeej ntawm A' Design Award Hlau, ib qho kev lees paub muaj meej mom uas muab rau cov qauv tsim zoo uas ua tau raws li cov kev xav tau ntawm kev ua haujlwm thiab kev lag luam uas xav tau los ntawm cov khoom tsim zoo. Cov neeg yeej Hlau qhia txog kev txawj loj, kev paub tshwj xeeb siab, kev nkag siab ntawm cov kws tshaj lij thiab lub peev xwm tsim ntawm cov neeg tsim. Low Classic Kev Cim Npe Lag Luam xav tias yuav yog ib qho khoom tsim uas neeg hwm, qhuas thiab hlub uas siv tau thiab tsim tshiab. Cov qauv tsim yeej A' Design Award Hlau no sib xyaw cov kev coj ua zoo tshaj plaws ntawm kev lag luam thiab muaj cov yam ntxwv siv tshuab txawj ntse txuas nrog kev paub thiab txuj ci. Low Classic Kev Cim Npe Lag Luam tau txais kev hwm vim nws tag nrho thiab tsim los muab kev txhim kho rau lub neej uas pab ua rau lub ntiaj teb zoo dua.

Tom Qab Qhov Tsim

Pob Xov Xwm

Cov credit, cov neeg pab thiab cov ntsiab lus kev txawj ntse muab los ntawm tus tsim.

Yam Tshwj Xeeb: Low Classic is establishing its voice as a new designer label by utilizing chic fabrics, classic silhouettes, and innovative details. This project aims to use untypical typography and a bit of quirky aesthetic choice in representing the looking and feel of this brand. The branding materials including both physical and digital products that give a one of a kind holistic view of Low Classic. The way of showing the brand value is providing classic fashionable textures but with creative details.
Qhov Loj & Ntim: 1920px*1280px
Cov Ntsiab Lus: Identity, digital design, fashion, typography
Thev Naus Laus Zis Tsim Khoom: As all the material of the clothing is 100% organic, the brand collaterals are printed by the recycled paper. The way of Low Classic printing all the collaterals are using recycled paper, there's no environment pollution dye color added.
Kev Sib Tw Tsim Qauv: There're so many similar minimalists boutique brands on the market, by figuring out using the relatively exaggerated typography and bold layout on the branding campaign.
Kev Tshawb Fawb: The rebranding is focused on the detail of the typography, which will be the critical visual language of this brand. As Low Classic is an independent fashion brand, we are trying to escalate the brand value, as the materials are organic, the aesthetic way of representing the brand is using the mute color palette and printing with organic materials.
Kev Txhawb Siab: The brand identity is inspired by the 80s fashion magazine, the color is muted and the layout breaks the grid. As well as the typography is combined with elegant curves. This brand campaign is focusing on digital online platforms. eg. social media, e-mails, and web banners. So that the posters are very neat and bold to catch the user eye to stop by the online shop
Lub Sij Hawm Ua Hauj Lwm: The project started at the end of 2019 in New York and finished in mid-2020 in New York.
Txheej Txheem Ua Hauj Lwm: The brand is inspired by 80s fashion, by combining the vintage look with refined digital experience, Low Classic is aiming to bring a retro style and redesign it. The brand color choice is always used mute color in the 80s, and the typography is inspired by the fashion magazine font from the 80s. Low Classic has digitized a vintage look to the e-commerce world.
Cov Tswv Cuab Pab: Creative Director: Yaman Hu
Designer: Yaman Hu